New York City Commuters Experience the Trauma of Being Caged in Powerful Experiment

New York City Commuters Experience the Trauma of Being Caged in Powerful Experiment

The objective of the new World Animal Protection US experiment called ‘Your Turn’ is to raise awareness about the poor conditions farm animals are held in and encourage people to help farm animals live cage-free lives and consider animal welfare when purchasing meat.  Documented in Grand Central Station in NYC, the experiment by Serviceplan Campaign […]

ROTHCO help charity O.N.E. reimagine the Irish flag as shocking symbol of veteran homelessness

ROTHCO help charity O.N.E. reimagine the Irish flag as shocking symbol of veteran homelessness

Across the world, no single symbol represents a country more than its flag. And, in many countries, no group of people represents that flag with more pride or passion than its military. Ireland is no different. But despite decades of distinguished service as UN Peacekeepers around the world and at home during The Troubles, public […]

We Are Social tackling Holocaust denial with Reddit “Ask Me Anything” project

We Are Social tackling Holocaust denial with Reddit “Ask Me Anything” project

This Sunday (27th January) marks the 74th anniversary of the liberation of Auschwitz, Holocaust Memorial Day in the UK. However, little more than 70 years later, two-thirds of the world’s population don’t know the Holocaust happened – or they deny it; and this proportion only goes up when it comes to younger, more connected generations. […]

Dougray Scott visits St Paul’s Cathedral as 800 schoolbags line steps to mark child deaths

Dougray Scott visits St Paul’s Cathedral as 800 schoolbags line steps to mark child deaths

WaterAid placed 800 children’s schoolbags on the famous steps of St Paul’s Cathedral today as a stark reminder of the number of young children’s lives lost every single day due to dirty water and poor sanitation.  Each of the Cathedral’s 24 entrance steps represented one hour – and the 33 children younger than five who die every hour – a whole class that never even made it to school, all for the lack […]

The Social Chain Group launches interactive billboard to help Manchester’s homeless

The Social Chain Group launches interactive billboard to help Manchester’s homeless

An interactive billboard posed to answer Manchester’s most divisive questions has just been unveiled by The Social Chain Group, in support of the local charity, Centrepoint. Located on the Axis in Deansgate Castlefield, next to Beetham Tower, the digital billboard was created by the influential social media agency as a way to “gamify” the donation […]

UEFA announce a hat-trick of signings for new YouTube channel

UEFA announce a hat-trick of signings for new YouTube channel

UEFA has recruited some of the biggest names in women’s football to form a dynamic content creator squad for its new-look, always-on Together #WePlayStrong YouTube channel. Swedish defender Petronella Ekroth, who moved to Italian giants Juventus this season, will become part of the channel’s team of vloggers, alongside UEFA Women’s Euro and UEFA Women’s Champions […]

New campaign for Childhood Trust documents the living conditions of London’s most disadvantaged kids

New campaign for Childhood Trust documents the living conditions of London’s most disadvantaged kids

The damaging consequences for children arising from the shortage of social housing in London are laid bare in Bedrooms of London, a new photo-documentary campaign launching at London’s Foundling Museum created by award-winning social change communications agency GOOD Agency for London’s child poverty charity, The Childhood Trust. The exhibition presents a new body of work […]

UNHCR wants you to step up and be counted for refugees around the world in new campaign

UNHCR wants you to step up and be counted for refugees around the world in new campaign

Each day, war and conflict forces thousands of families to flee their homes. To reach safety, these refugees walk more than 1 billion cumulative miles across the globe each year. Matching this insight with the global fitness trend, the latest campaign from Hello Charlie, Great State, and the UN Refugee Agency encourages people to connect […]

M&C Saatchi launches Visual Diet initiative to debate how unhealthy images affect mental health

M&C Saatchi launches Visual Diet initiative to debate how unhealthy images affect mental health

What’s your diet? Wholesome, healthy, naughty, gluttonous? What’s your visual diet? Narcissistic, retouched, sexualised, addictive? We are force-fed tens of thousands of images every day. Many are hyper-retouched, sexually gratuitous and highly addictive. M&C Saatchi want to make people aware that, just like you are what you eat, what you see affects your mental health. Through this campaign, they […]

PETA proclaims ‘Animals are Not Christmas Gifts’ in new Serviceplan campaign

PETA proclaims ‘Animals are Not Christmas Gifts’ in new Serviceplan campaign

Sadly, an annually recurring theme during the festive season is abandoned pets after Christmas. Pets given as a Christmas present often end up on the streets after December 24. PETA Deutschland collaborated with Serviceplan Campaign International on the appeal “Animals are not Christmas gifts”. The new spot is based on the animal rights organisation’s campaign “Abandoned after […]

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