Bombay Sapphire announce a new global partnership with Frieze Art Fairs, that will see two brands join forces on a shared mission of celebrating and inspiring creativity around the world. As part of Bombay’s mission to ‘Stir Creativity’, Frieze and Bombay Sapphire will co-host a series of happenings at the Art Fairs, to take place […]
As an extension of the brand’s “Do What Moves You” campaign, BACARDÍ and Major Lazer are once again supporting musicians with the continuation of Music Liberates Music, a program designed to give up-and-coming artists a chance to share their music with the world. Starting August 14, artists from the US, Puerto Rico and the Bahamas […]
BACARDÍ has announced the launch of Sound of Rum Series, a four-part music documentary which explores the influence Caribbean music has on the world and the intrinsic link between rum, music and the cultures that have combined over time to create today’s the Sound of Rum. The series, devised by Wasserman, is the latest iteration of […]
This Halloween – as partygoers seek costume inspiration from culture icons, BACARDÍ introduces DRESS TO BE FREE, a campaign aimed at liberating our truest selves in honor of the holiday rooted in self-expression. BACARDÍ is honing in on the spirit of Halloween as the intersection of a world of people who dress up to be […]
The Jamie Oliver Media Group will build on the success of its Drinks Tube channel with the world’s first 360-degree bullet time cocktail recipe video on 29th January. The video will be released across the Drinks Tube channel, receiving support from Jamie’s portfolio of digital platforms, which have a global audience of over 30 million […]
Bacardí rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since Bacardí revamped its advertising and marketing business four […]
Bacardi Limited, the world’s largest privately held spirits company, announces the creation of a new dual role and immediate appointment of Mr. Adam Zhu, 50, as Non-Executive Chairman of Greater China for Bacardi and Special Advisor to Bacardi Limited Chief Executive Officer Michael Dolan. n these roles, Mr. Zhu will utilize his considerable expertise to […]
Bacardi announced the immediate promotion of Fabio Di Giammarco, 42, to Global Vice President for Bacardí rum. In this role, Mr. Di Giammarco is responsible for the Bacardí rum brand marketing efforts globally, including enhancing brand equity, positioning, advertising, packaging and pricing. He reports to Mauricio Vergara, CMO North America and global lead for Bacardí […]
Party hard, but party responsibly, is the latest message Bacardi are trying to spread across India. In partnership with Indian digital agency, Webchutney, the alcohol giants have come up with a digital sobriety test called ‘Walk the Line’. “The installation is placed at bars and clubs across the cities. After a night of partying the […]