New mobile-bank Bunq launches ‘Truth, Lies and Banking’ campaign by Amsterdam Worldwide

New mobile-bank Bunq launches ‘Truth, Lies and Banking’ campaign by Amsterdam Worldwide

Mobile-bank bunq introduces ‘Truth, Lies and Banking’, a film set out to cause a stir in the banking world. The video, crafted by independent creative group Amsterdam Worldwide, features Jason Coghlan, once one of Britain’s most dangerous men, as he reveals how banks ‘charge’ custo- mers in ways they might not be aware of: monthly […]

Itau Bank’s end-of-year campaign conveys message about the future

Itau Bank’s end-of-year campaign conveys message about the future

Itau Bank launched their end-of-year film – “I Am The Future” – narrated by the actress Fernanda Montenegro, as part of the bank’s end-of-year trilogy campaign by ad agency Africa. Inspired in humanity’s relationship with the future, the film discusses how people’s actions in the present can influence everyone’s future. Themes such as love, fear, uncertainty, […]

ArthImpact ropes in Scarecrow to launch India’s smartest micro digital lending platform – HAPPY

ArthImpact ropes in Scarecrow to launch India’s smartest micro digital lending platform – HAPPY

Manish Khera, founder of Fino Paytech & Yatra Tatra Sarvatra, and Gautam Ivatury, Founder of CGAP and co-founder of Jipange KuSave have partnered with Scarecrow Communications to launch their new micro digital lending platform. The account will be handled from the agency’s Mumbai office. Scarecrow Communications has been involved with the brand right from its […]

AIB launch second phase of authentic real-life home-owner campaign ‘The Last Repayment’

AIB launch second phase of authentic real-life home-owner campaign ‘The Last Repayment’

On Friday 7th July, Allied Irish Bank and Rothco launch the second phase of their touching campaign ‘The Last Repayment’. Earlier in 2017, they released ‘The Last Day of Kate & Mick’s Mortgage’, seeking to challenge the way that hopeful home-owners look at the commitment of a mortgage. Directed by Zak Emerson, ‘The Last Repayment’ […]

New digital banking platform ‘B’ launches with integrated brand campaign

[KGVID]http://marcommnews.com/wp-content/uploads/2016/06/B-Launch-TV-60_0.mp4[/KGVID] B – a digital banking brand which breaks all the conventional rules – is launching with a high profile integrated brand campaign. The launch campaign for the new digital banking service, created by lead creative agency Karmarama, includes TV, direct response, content, online, digital, CRM & DM, PR, staff engagement and social. The 60-second […]

Game of Thrones star James Cosmo imparts more wisdom for latest ads in Bank of Scotland “Decisions Well Made” campaign

Game of Thrones star James Cosmo imparts more wisdom for latest ads in Bank of Scotland “Decisions Well Made” campaign

Bank of Scotland is launching the latest iteration in its “Decisions Well Made” campaign starring Scottish actor, Highlander and Braveheart star, James Cosmo. The new series of 10-second online and TV ads feature Cosmo, who is also famed for his appearance in Game of Thrones, reprising the role of a spirit guide, and offering sage […]

HSBC Premier supports life’s unpredictability in latest campaign

HSBC Premier supports life’s unpredictability in latest campaign

HSBC Premier, and Saatchi & Saatchi London launch a new broadcast campaign to encourage people to plan for their future. The latest campaign comprises two films that follow the lives of ‘Audrey’ and ‘Chung’. As the films unfold, so do their respective lives but not quite in the way that they had originally planned as young […]

Lloyds shows buying the perfect Christmas gift is easy with Apple Pay

Lloyds shows buying the perfect Christmas gift is easy with Apple Pay

[KGVID width=”600″ height=”338″]http://marcommnews.com/wp-content/uploads/2015/11/Lloyds_to_the_Stars_40sec_lbx_AGENCY_vsn_10-27_16h59-720p_HD_Quicktime.mp4[/KGVID] Lloyds Bank has launched a new TV ad showing that getting the ideal present is easier than ever thanks to the bank’s partnership with Apple Pay, as part of a £4 million Christmas campaign. The ad, created by RKCR/Y&R, follows the story of a little girl who decides that a star would […]