Reuters named leading International Digital Media Brand in Europe by Ipsos

Reuters named leading International Digital Media Brand in Europe by Ipsos

Reuters is the most popular international digital media brand in Europe, according to new research published by Ipsos. The Ipsos Affluent Europe 2018 shows that Reuters now has the largest weekly and monthly digital reach of all 47 international media brands surveyed. The research – which measures reach amongst affluent audiences and decision makers across […]

Kerris Bright to take up new BBC role as Chief Customer Officer

Kerris Bright to take up new BBC role as Chief Customer Officer

The BBC has announced that Kerris Bright, currently Chief Marketing Officer at Virgin Media, will take up the new role of Chief Customer Officer. The role will take responsibility for developing a closer, more personal relationship with BBC consumers, licence fee payers and those signing in to BBC services. The BBC’s existing Marketing and Audiences […]

Proximity retains BBC’s TV Licensing business

Proximity retains BBC’s TV Licensing business

Proximity London has been appointed as the precision marketing partner for BBC TV Licensing following a year-long pitch process. The appointment continues the 15-year relationship between the BBC and the agency, which retains the account for the third time. Proximity will be responsible for managing TV Licensing’s full CRM programme, leading both the strategic direction […]

Metia’s New Truths for Brands Study launched at Brandwatch NYK in London

Metia’s New Truths for Brands Study launched at Brandwatch NYK in London

Metia Group, a global B2B marketing agency, has launched the New Truths for Brands Study 2017. The study was announced by Misia Tramp, Vice President, Customer Experience Strategy and Insight, Metia Group, during her keynote presentation at Brandwatch’s Now You Know (NYK) conference. NYK is a two-day conference held in London, 17-18 October and attended […]

Crowne Plaza and HuffPost unite to champion downtime for the modern day business traveller

Crowne Plaza and HuffPost unite to champion downtime for the modern day business traveller

Crowne Plaza® Hotel & Resorts and media technology company Oath today announce a collaboration to create ‘Downtime’, the ultimate hub for the modern business traveller. The business lifestyle channel launches today on HuffPost UK and hosts a mix of promotional features and editorial content, including an original scripted video series titled ‘Downtime’, created with BBC […]

Children give their predictions for the future of technology in new campaign for BBC micro:bit

Children give their predictions for the future of technology in new campaign for BBC micro:bit

[KGVID width=”600″ height=”338″]http://marcommnews.com/wp-content/uploads/2016/03/BBC_Microbit_30s_WIP.mp4[/KGVID] Schoolchildren give their unique take on where technology will go in the next thirty years in the new BBC Masterbrand campaign for BBC micro:bit. BBC micro:bit is a pocket-sized, codeable computer that allows young people to get creative with technology, and it is being supplied to around one million Year Seven or […]

BBC considering scrapping channel-based structure in radical shakeup

BBC considering scrapping channel-based structure in radical shakeup

The BBC is considering scrapping its decades-old channel and radio station-based structure in a radical shakeup which would see a cull of executive posts. The plans are being looked at as part of attempts to reduce management layers to help fund cuts of more than £550m a year due to decreases in licence fee income […]