Reporters Without Borders unveils #FightFakeNews spot for World Press Freedom Day

Reporters Without Borders unveils #FightFakeNews spot for World Press Freedom Day

To mark World Press Freedom Day (May 3), Reporters Without Borders (RSF) is launching a “#FightFakeNews” campaign, because combatting disinformation is now one of the biggest challenges for journalism’s defenders. The campaign’s key element is a TV spot entitled “FightFakeNews” that was produced for RSF by BETC Paris. It compares the harm to humans caused by […]

Perrotin reveals its new Instagram strategy in collaboration with BETC Paris

Perrotin reveals its new Instagram strategy in collaboration with BETC Paris

Instagram is the social media meeting point for the art world: it’s where the public, galleries, museums and artists showcase their videos and pictures. All while rendering art more accessible and shareable, it has its limitations, offering masterpieces squeezed into tiny 1080px by 1080px. #BACKTOART is a controversial call to action from Perrotin – an […]

BETC Paris SYFY “We Are All Science Fiction Fans”

BETC Paris SYFY “We Are All Science Fiction Fans”

SYFY, the number one science-fiction television channel has gone through a re-branding on its French territory, promoted by three films created by its agency BETC Paris. The campaign introduces a new tagline: « We are all science fiction fans ». Science fiction is a state of mind and it’s lurking everywhere for those who want […]

CANAL brings back the 80s in new ad campaign by BETC

CANAL brings back the 80s in new ad campaign by BETC

In this day and age, we tend to take for granted TV innovations such as multi screens, cloud DVR, family accounts … But not so long ago, many improvements that would seem trivial nowadays brought us pure delight. The new campaign for CANAL by ad agency BETC Paris aims to communicate its cutting-edge offering by […]

Air France promises flying experience of your dreams in new campaign

Air France promises flying experience of your dreams in new campaign

Refreshed, radiant, relaxed, satisfied, delighted: perhaps not the feelings many people would often associate with air travel. Air France claims otherwise – the airline has launched a series of films to flag up points of difference such as its comfortable, full lie-flat seat-beds; seamless priority boarding processes; and menus of haute cuisine designed by leading […]

BETC creates end-of-world simulator for Ubisoft game

BETC creates end-of-world simulator for Ubisoft game

Find out how long the world would survive if you were patient zero in a devastating smallpox outbreak as part of the online marketing for Ubisoft new Tom Clancy game. The end-of-society simulator, which is called Collapse, was created by BETC Paris to promote Tom Clancy’s The Division, an open-world third person shooter game set […]

BETC Paris & ibis Tell the Ultimate Sleep Adventure

BETC Paris & ibis Tell the Ultimate Sleep Adventure

The  ibis Sweet Bed is found in almost every ibis hotel. The design of the bed required 8 months of work by 60 engineers from Accor’s research and development team – everything about the  ibis Sweet Bed has been designed, developed and tested to ensure an optimal sleep quality. The challenge and ambition was to […]