BETC Paris’ new film take a crazy journey through the mind of a CANAL+ screenwriter

BETC Paris’ new film take a crazy journey through the mind of a CANAL+ screenwriter

 CANAL+ is the leading French cable-network, known for creating wildly popular original content like the series Spiral, The Young Pope, Versailles and The Bureau, but also for its implication in and support of French cinema production. Now CANAL+ launches its new signature “CANAL+ CREATES”, consolidating its role as a major pillar for creation in […]

New global Peugeot 508 campaign by BETC Paris creates the largest musical score in the world

New global Peugeot 508 campaign by BETC Paris creates the largest musical score in the world

The pleasure of driving has been at the heart of Peugeot’s strategy for the past 200 years. The new global campaign launching today helps Peugeot stand out in a crowded market by enhancing the brands’ cultural capital and valorizes the technical fineness of its cars through an artistic performance. BETC Paris called on RIOPY, a […]

Peugeot unveils its new vision #UnboringTheFuture with a global film featuring epic concept car

Peugeot unveils its new vision #UnboringTheFuture with a global film featuring epic concept car

The future of cars is looking increasingly autonomous – cars where technology takes care of everything, even the driving. Practical for sure, but many people still enjoy being in control of the wheel. So why choose? On September 20, Peugeot presents its new vision #UnboringTheFuture. A future that reinvents the pleasure of driving and offers […]

Reporters Without Borders unveils #FightFakeNews spot for World Press Freedom Day

Reporters Without Borders unveils #FightFakeNews spot for World Press Freedom Day

To mark World Press Freedom Day (May 3), Reporters Without Borders (RSF) is launching a “#FightFakeNews” campaign, because combatting disinformation is now one of the biggest challenges for journalism’s defenders. The campaign’s key element is a TV spot entitled “FightFakeNews” that was produced for RSF by BETC Paris. It compares the harm to humans caused by […]

Perrotin reveals its new Instagram strategy in collaboration with BETC Paris

Perrotin reveals its new Instagram strategy in collaboration with BETC Paris

Instagram is the social media meeting point for the art world: it’s where the public, galleries, museums and artists showcase their videos and pictures. All while rendering art more accessible and shareable, it has its limitations, offering masterpieces squeezed into tiny 1080px by 1080px. #BACKTOART is a controversial call to action from Perrotin – an […]