William Hill bets on first ever dynamic DOOH campaign to celebrate Anthony Joshua signing

William Hill bets on first ever dynamic DOOH campaign to celebrate Anthony Joshua signing

William Hill, one of the world’s leading betting and gaming companies, has this week launched its first ever dynamic digital out-of-home (DOOH) campaign to promote its partnership with new brand ambassador, the unified world heavyweight champion boxer Anthony Joshua OBE. The British sporting icon recently signed an initial one-year deal with William Hill to become […]

888sport launches new campaign created by Recipe

888sport launches new campaign created by Recipe

Recipe has created a new campaign for multinational online sports gambling company, 888sport. The campaign is a follow-on from the successful ‘Take ‘Em On!’ global campaign that launched in 2016 and encouraged audiences to feel they’re not betting against the bookmakers, but against the superstar athletes themselves. This new campaign focuses on silencing the naysayers […]

Paddy Power announce Champions League of Darts sponsorship

Paddy Power announce Champions League of Darts sponsorship

The Darts players were all slagging us off. Until they heard we were sponsoring this year’s Champions League of Darts… pic.twitter.com/6Ct6z7GR1X — Paddy Power (@paddypower) August 24, 2018 Paddy Power have announced that they are sponsoring the Champions League of Darts in Brighton, where the top eight players in the world are set to battle […]

BETDAQ launches uncompromising #ChangingForTheBettor ad campaign fronted by Ralph Ineson

BETDAQ launches uncompromising #ChangingForTheBettor ad campaign fronted by Ralph Ineson

 BETDAQ, the leading betting exchange operator, has debuted its latest TV ad campaign. Created by agency Alpha Century, the initial #ChangingForTheBettor spot is fronted by Ralph Ineson (The Office, Game of Thrones, Star Wars: The Last Jedi, Harry Potter) and represents a fresh change in brand direction. Launched on Monday 20 August and running across multiple […]

Football legends line up for surprise five-a-side match for Betfair

Football legends line up for surprise five-a-side match for Betfair

An amateur football team from London were left speechless when legends Rio Ferdinand, Michael Ballack, Michel Salgado and Rivaldo were substituted onto the pitch to play against them during a local five-a-side match. Hidden cameras captured the moment when footballing royalty turned up to hand out a master-class in ‘the beautiful game’. The former international […]

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