Kammy Strikes Again in ‘Unbelievable’ New Ladbrokes Campaign

Kammy Strikes Again in ‘Unbelievable’ New Ladbrokes Campaign

Big Al’s Creative Emporium kicks off the Premier League season with two new ‘unbelievable’ TVCs for Ladbrokes, featuring the nation’s favourite football pundit, Chris Kamara. Created and produced by Big Al’s, the campaign marks its first work for Ladbrokes since winning the £40m account earlier this summer. In ‘Penalty’ and ‘Salmon’, Kammy lends his iconic […]

Space brings the ‘Greatest Show on Turf’ to Cheltenham

Space brings the ‘Greatest Show on Turf’ to Cheltenham

Creative agency Space is bringing circus thrills to 2016’s Cheltenham festival with a campaign designed to get punters to choose Coral as their bookmaker of choice at the racecourse. ‘The ‘Greatest Show on Turf’ will target festival goers with fun circus style activation that aims to get them to download the Coral app, win free […]

BetStars picks CP+B as lead strategy and creative agency following launch

BetStars picks CP+B as lead strategy and creative agency following launch

BetStars has named Crispin Porter + Bogusky (CP+B) as its lead strategy and creative agency following the sportbook’s launch. BetStars is the first dedicated sportsbook offering from Amaya Inc., the parent company of PokerStars. The win followed a three-way pitch, with DDB in Sweden understood to be among the agencies that pitched. CP+B declined to […]

Coral’s CheltenHAM Festival Project Awarded at The Drum Content Awards

Coral’s CheltenHAM Festival Project Awarded at The Drum Content Awards

The Cheltenham Festival is one of the highlights of the jump racing year, and a focus for intense activity from bookmakers trying to get a slice of the action of one of the biggest events in their calendar. The betting market is highly competitive around the festival with all of the bookmakers fighting for share […]

Space Takes a Punt on Royal Baby Activity for Coral

Space Takes a Punt on Royal Baby Activity for Coral

Creative agency Space has devised an irreverent, three-part campaign for Coral to celebrate the imminent arrival of the royal baby and build awareness of the company’s special, regal bets. With the Duke and Duchess of Cambridge expecting their second child, Coral is aiming for a greater share of voice as betting operators gear up for […]