Gumtree teams with the British Heart Foundation to promote the charity’s pre-loved furniture and homeware

By on    Latest, Marketing, PR  

Gumtree teams with the British Heart Foundation to promote the charity’s pre-loved furniture and homeware

The British Heart Foundation (BHF) and the UK’s largest classifieds platform, Gumtree, have partnered up to promote the wide range of items on sale in BHF’s nationwide furniture stores. The partnership marks the first time that Gumtree, which has over 16 million unique visitors per month, has partnered with a retail outlet to help boost […]

British Heart Foundation campaign emulates the heartbreak of loss

By on    Advertising, Latest  

British Heart Foundation campaign emulates the heartbreak of loss

The British Heart Foundation has hammered home the sudden cruelty of heart disease in an emotive multi-channel campaign by DLKW Lowe. Called ‘Heart disease is heartless’, the campaign centres on a TV and cinema ad which shows a young boy about to lose his father to heart disease. Carolan Davidge, director of marketing and engagement […]