MELIOR is a fresh face among household cleaning products and a new social enterprise, championed by its passionate founder Diane Cheung. MELIOR’s purpose is three fold, to offer more effective cleaning products, treading only ‘lightly on the planet’, while employing people with disabilities who are often overlooked for employment thereby setting an example to others. […]
Branding design agency Biles Hendry has created, from the ground up, a brand identity for STORY – a new accessible high street offering in aesthetics treatments from the Harley Academy, the industry’s leading experts. “We were tasked to create a 360 degree brand identity for a totally new concept in aesthetic clinics,” explains Anthony Biles, co-founder and […]
The UK’s number one baby food brand Ella’s Kitchen has moved into the frozen category for the first time under a new brand architecture and identity by independent brand and design consultancy Biles Hendry. Launching exclusively across Tesco stores in the UK and Ireland this month, the new Ella’s Kitchen range of healthy, tasty and […]
Following on from its huge success as the original protein energy ball, Bounce is making a leap into its first usage occasion category – breakfast biscuits – with creative by long-term strategic design partner, Biles Hendry. In 2011, Biles Hendry repositioned Bounce from a niche gym-goers’ energy booster to a ‘happy active’ lifestyle proposition. The […]
Having revolutionised the baby-food market with its best-in-category products, engaging tone of voice and innovative pouch format, the team behind Ella’s Kitchen is launching a savoury snack brand aimed at 4-7 year olds. Positioned as a healthier, tastier and better snack, the triangular wheat and potato pieces are popped not fried and contain only natural […]
Branding and design agency Biles Hendry has created a range of four blended scotch whiskies to appeal to millennials, in response to a new Creative Challenge on alcohol set by FMCG title The Grocer. Millennials are driving growth in the spirits sector, with gin experiencing the greatest surge, but blended scotch has failed to capitalise […]
Tisserand, the British aromatherapy brand, has collaborated with Ascot Racecourse to create a bespoke range of bath, body and homecare products, with a vibrant and evocative identity by branding and design consultancy Biles Hendry. Since 1974, Tisserand has been offering high-quality, affordable aromatherapy products. This new association with Ascot allows the brand to build its […]
UK wine importer and producer Boutinot has just launched a new brand identity and packaging for its trio of Riojas, called Vega del Rayo, with design by Biles Hendry. Branding and design agency Biles Hendry was tasked with taking Boutinot’s contemporary-style Rioja – made with grapes from the Carlos Serres vineyard in Haro – and […]