DDFH&B’s campaign for the Marie Keating Foundation hides an important message

DDFH&B’s campaign for the Marie Keating Foundation hides an important message

The Marie Keating Foundation teams up with DDFH&B to launch the first ever coughing billboard. Designed to raise awareness of about the dangers of lung cancer, the specially-built outdoor piece includes an audio instalment that immediately grabs the attention of passers-by with a coughing sound. The billboard displays a seemingly innocent statement, but when you […]

Gigi Hadid graces Piccadilly billboard for historical unveiling of new screens

Gigi Hadid graces Piccadilly billboard for historical unveiling of new screens

November 7 marks the launch of Gigi Hadid’s new line of cosmetics for Maybelline New York via L’Oreal. The new line makes its debut as part of the unveiling of the recently updated Piccadilly Circus billboard screens, following the lights prolonged shutdown to allow for the technological upgrades. The last time all the lights were […]

A Giant New Billboard in London Knows What Car You Drive, and Even How You’re Feeling

A Giant New Billboard in London Knows What Car You Drive, and Even How You’re Feeling

A big and flashy new billboard in London’s Piccadilly Circus is joining the trend of targeting individual passersby, both pedestrians and drivers, and then serving ads to them. The digital LED screen, about 2,600 square feet in size and divisible into six ads, will feature about some 11 million pixels, Wired U.K. reports, and is the largest […]

Smirnoff Cider uses location data and weather-activated DOOH to reach summer socialisers

Smirnoff Cider uses location data and weather-activated DOOH to reach summer socialisers

As warmer weather returns across the country, Diageo continues its summer campaign for Smirnoff Cider with the launch of new dynamic digital OOH that activates when the outside temperature reaches 19 degrees. Devised by out-of-home (OOH) and location marketing specialist Posterscope and media agency Carat, the campaign seeks to capture the attention of people at […]

Charlotte Tilbury unveil digital OOH campaign featuring user-generated content

Charlotte Tilbury unveil digital OOH campaign featuring user-generated content

Charlotte Tilbury Beauty has launched a dynamic, digital out-of-home (OOH) campaign featuring user-generated content and a weather-triggered activation to launch its new #GLOWMO collection. Devised by OOH and location marketing specialist Posterscope and media agency Cream UK, and delivered through the Liveposter platform, the campaign comprises two creative executions highlighting the performance of the #GLOWMO […]

Saatchi LA employs one daredevil amateur and three professional climbers to scale Toyota’s billboard

Saatchi LA employs one daredevil amateur and three professional climbers to scale Toyota’s billboard

A first-ever for the ad capital of the world, Saatchi LA and Toyota are about to thrill audiences with their out-of-home live-action billboard in New York’s iconic Times Square. The live-action billboard highlights RAV4 Hybrid’s “How Far Will You Take It” theme, which aims to ignite the audiences’ passion for adventure. The out-of-home campaign launches […]

M&C Saatchi Tel Aviv Turns Billboard Construction into Cage for Non-Profit Organization, Herzelia Loves Animals

M&C Saatchi Tel Aviv Turns Billboard Construction into Cage for Non-Profit Organization, Herzelia Loves Animals

M&C Saatchi Tel Aviv has launched a simple but innovative campaign for Israeli animal charity, Herzelia Loves Animals, using a billboard construction to demonstrate the caged lives that many cats and dogs are subject to. In Israel, many non-profit organizations care for tens of thousands of abandoned cats and dogs. However, the cages in which […]

Reebok One Launch Lights Up Streets

Reebok One Launch Lights Up Streets

The Reebok One Series is a unique running shoe based on the concept of function-first design philosophy featuring technology you can ‘feel’. Built from back to front, the Reebok One Series features “Zoned” technology that caters to the way our feet moves, meeting the demands of runners through each phase of the “Gait Cycle”. The […]

In London, Billboards ‘Direct’ MINI Drivers To Garages That Give Out Freebies

In London, Billboards ‘Direct’ MINI Drivers To Garages That Give Out Freebies

Part of the “MINI Not Normal” campaign, the ad agency Iris Worldwide has come up with an elaborate way to reward MINI drivers. Using technology, many “highly-trained” spotters were asked to look out for MINI drivers along London’s Cromwell road, changing the color and text of the billboards with an iPad. MINI drivers were then […]

Nike Knits A Giant Shoe On A Billboard In Shanghai

To promote its latest ‘Free Flyknit’ shoes in Shanghai, Nike—together with Wieden + Kennedy Shanghai—put together a live ‘knitting session’ on a giant billboard. With the help of three workers, they ‘knitted’ strips of neon green thread together on the billboard to form a Free Flyknit shoe around a foot—emphasizing the sock-like quality of the […]