Brandon brands concept biscuit brand Moon Dipz for The Grocer

Brandon brands concept biscuit brand Moon Dipz for The Grocer

Despite the trend for reducing sugar consumption and healthy living, the British just can’t shake their love of biscuits with 93% of us indulging in them. So where do the new product opportunities lie in the biscuit category? FMCG trade publication The Grocer asked brand strategy, design and innovation consultancy Brandon to create the next […]

Nutella Moves into the Biscuits Category for the First Time in the UK

Nutella Moves into the Biscuits Category for the First Time in the UK

Nutella, worth £50.8m and growing at +55.8% in the past four years alone, is moving into the biscuits category for the first time in the UK, following a fantastic trial period and tremendous success in global markets. Available now as a single serve or multipack of six, Nutella B-Ready features a light, crunchy wafer shell, […]

Coley Porter Bell Help Border Biscuitiers Bake Better Biscuits

Coley Porter Bell Help Border Biscuitiers Bake Better Biscuits

Border Biscuits, which generated more than £14.5 million in sales in its last financial year, has announced the launch of its new brand identity developed by brand consultants, Coley Porter Bell. The work – rolled out at the end of January 2016 – aims to modernise the brand to help build on its success in […]