giffgaff launches anti-consumerist push across LADbible and UNILAD channels as it invites people to “Check Your Drawers” for old mobile phones ahead of Black Friday

- Initiative developed in partnership with JUMP, Havas Media Group’s content and partnerships hub, and Havas Media - Push sees giffgaff work with the world’s largest social publisher, LADbible Group to reacquaint the nation with the contents of their drawers for any old mobile phone handsets, with the ambition of starting to create a circular economy

giffgaff launches anti-consumerist push across LADbible and UNILAD channels as it invites people to “Check Your Drawers” for old mobile phones ahead of Black Friday

giffgaff is launching a new anti-consumerist content push with the help of social publisher LADbible Group, ahead of Black Friday. The initiative was developed in partnership with JUMP, Havas Media Group’s content and partnerships hub, and Havas Media.  With the aim of engaging with a savvy, progressive audience of 25 to 44-year-olds, and positioning giffgaff as a disruptor […]

45% of people say they care less about Black Friday than in previous years

Black Friday and Winter Shopping Occasions study from Havas Media Group found that only 14% of respondents disagreed with the statement “I care less about Black Friday than I did in previous years”

45% of people say they care less about Black Friday than in previous years

45% of people in the UK say they care less about Black Friday this year than they did in previous years, according to new research from Havas Media Group. The Black Friday and Winter Shopping Occasions study from Havas Media Group, which is based on responses from 1,500 people, found that only 14% of people slightly […]

Comment: The relationship between Amazon and Black Friday

Comment: The relationship between Amazon and Black Friday

What will Black Friday shoppers be looking for from brands on Amazon? “Deep discounts on big ticket items will be top of shopping lists this Black Friday – which means retailers will have to source the right deals to meet consumer demand. Amazon is no different. “But despite slashed prices, the overall value of consumer […]

Very.co.uk celebrates community values in new Christmas campaign from St. Luke’s

Very.co.uk celebrates community values in new Christmas campaign from St. Luke’s

 Very.co.uk, the online retailer owned by Shop Direct, is launching its 2019 Christmas brand campaign on 1st November, with a new TV commercial that enourages customers to “Get more out of giving” this Christmas. Created by St. Luke’s, the campaign features TV, digital, print, OOH and social media activity, including the 40-second ‘Pass The Parcel’ brand […]

Shop Direct introduces real-time dynamic sales messaging to OOH for Very’s Black Friday campaign

Shop Direct introduces real-time dynamic sales messaging to OOH for Very’s Black Friday campaign

Shop Direct has this week launched a location-based, dynamic digital out of home campaign for Very.co.uk for Black Friday. The campaign will, for the first time, feature real-time dynamic social proof product messaging to provide shoppers with vital information about stock availability and demand for its offers. Devised by Posterscope, the out of home and […]

Data driving the UK’s £5.8bn ‘Santa Economy’, according to Experian

Data driving the UK’s £5.8bn ‘Santa Economy’, according to Experian

Data services are powering the online retail boom, helping UK businesses get their share of the ‘Santa Economy’ and ensuring they deliver a seamless shopping experience for customers during Black Friday weekend. In 2016, during Black Friday and Cyber Monday alone, Experian received over 24 million requests for contact information to be validated by their […]

GAME launches new ‘Deadline Deals’ campaign for Black Friday featuring Harry Redknapp

GAME launches new ‘Deadline Deals’ campaign for Black Friday featuring Harry Redknapp

 GAME is proud to launch its new ‘Deadline Deals’ campaign, fronted by football manager Harry Redknapp. Created by OMD UK, Drum and Snack Media, the social media campaign taps into the cultural phenomenon of football Transfer Deadline Day, with a series of spoof videos to raise awareness of GAME’s Black Friday deals, as well […]