Publicis Media UK Integrates Blue 449 Into Spark Foundry

Agency will be led by Lindsay Turner

Publicis Media UK Integrates Blue 449 Into Spark Foundry

Publicis Media UK today announced that it will merge two of its agency brands – Blue 449 and Spark Foundry – to create one powerhouse proposition in the UK from the beginning of 2020. This follows a global consolidation earlier this year. Strengthened by the synergies of culture and entrepreneurial spirit that both agencies share, […]

Blue 449 Launches First UK Ad Campaign for Aviation American Gin

Blue 449 Launches First UK Ad Campaign for Aviation American Gin

Blue 449 has announced the launch of Aviation American Gin’s first UK marketing campaign. The quirky gin brand, distributed by fine spirit importer Marussia Beverages and owned by actor Ryan Reynolds, is known for its tongue-in-cheek personality.  The four-week campaign will focus on an out-of-home campaign which uses a combination of data sources to help identify gin and […]

New charity Versus Arthritis teams with Channel 4’s Gogglebox to highlight new campaign

New charity Versus Arthritis teams with Channel 4’s Gogglebox to highlight new campaign

 Following the launch of a UK-wide multi-channel campaign for Versus Arthritis, developed by M&C Saatchi and Blue 449, its latest iteration sees the charity collaborating with Channel 4, Studio Lambert and Gogglebox, to get the nation talking about arthritis. As well as a two minute advert featuring four of the Gogglebox families, talking about […]

National Rail launches its first dynamic DOOH Railcard campaign

National Rail launches its first dynamic DOOH Railcard campaign

As the summer holidays approach, National Rail, the definitive source of customer information for all passenger rail services available on the National Rail network, has launched its first ever dynamic digital out-of-home (OOH) campaign to promote its range of Railcards. After working with Blue 449 and OOH and location marketing specialist Posterscope, the dynamic digital […]

Trainline launches ‘Blockbuster’ brand idea with company’s biggest ever ATL investment

Trainline launches ‘Blockbuster’ brand idea with company’s biggest ever ATL investment

 Trainline, Europe’s leading independent train and coach platform, is launching a new brand platform called ‘Wonderfully Predictable’, in a move away from one-off TV ads and campaigns. The platform will highlight how the innovative tech company provides accessible, personalised travel information through its app to help make journeys easier and more straightforward. The brand […]

KFC Goes Mobile with Location-based Campaign

KFC Goes Mobile with Location-based Campaign

KFC has employed mobile location technology to promote its new burrito product range, targeting consumers close to stores with relevant messaging in order to drive an increase in foot traffic into its branches. The campaign, run in partnership with location specialists xAd and media agency Blue 449, ran for three months and used a combination […]