Trainline launches ‘Blockbuster’ brand idea with company’s biggest ever ATL investment

Trainline launches ‘Blockbuster’ brand idea with company’s biggest ever ATL investment

 Trainline, Europe’s leading independent train and coach platform, is launching a new brand platform called ‘Wonderfully Predictable’, in a move away from one-off TV ads and campaigns. The platform will highlight how the innovative tech company provides accessible, personalised travel information through its app to help make journeys easier and more straightforward. The brand […]

KFC Goes Mobile with Location-based Campaign

KFC Goes Mobile with Location-based Campaign

KFC has employed mobile location technology to promote its new burrito product range, targeting consumers close to stores with relevant messaging in order to drive an increase in foot traffic into its branches. The campaign, run in partnership with location specialists xAd and media agency Blue 449, ran for three months and used a combination […]