BMW NAMES IPROSPECT AS ITS OFFLINE MEDIA AGENCY OF RECORD FOR EUROPE 

Dentsu’s iProspect successfully completes competitive pitch as BMW and MINI consolidate their offline media into one agency network for its 24 European markets

BMW NAMES IPROSPECT AS ITS OFFLINE MEDIA AGENCY OF RECORD FOR EUROPE 

iProspect, a dentsu company, announces it has secured the BMW and MINI offline media account across Europe, following a competitive pitch. The win sees iProspect named as its offline media agency of record for the region, as BMW and MINI consolidate their offline media strategy, planning and buying into one agency network.  Building on its […]

The Department Create Spectacular Immersive Content for BMW at European Championships in Munich to Celebrate 50 Years of BMW’s Journey to Electrification

• Anamorphic content and projection mapping skilfully used by immersive agency The Department, to create unique content for the European Championships opening ceremony . BMW sponsor European Championships 50 years on from the Summer Olympics in 1972, the same year that BMW’s iconic four-cylinder tower was constructed in Munich

The Department Create Spectacular Immersive Content for BMW at European Championships in Munich to Celebrate 50 Years of BMW’s Journey to Electrification

The Department unveiled an immersive homage to the legacy of BMW’s 1972 BMW 1602 electric vehicle, and celebration of BMW’s electrificiation journey, during the televised opening ceremony of the European Championships in Munich on 10th August. A fully electrified BMW and MINI shuttle fleet with a focus on innovation and sustainability played a part in […]

Serviceplan and BMW get 7 Series off the ground in UK Airport

Serviceplan and BMW get 7 Series off the ground in UK Airport

To relaunch the iconic BMW 7 Series model, a two-minute spot created by Serviceplan and shot by Tony Petersen Film, required the expert knowledge of production service company LS Productions to pull off the logistically complex airport runway shoot without a single person seeing the new vehicle.   Contending with airports from around Europe, LS Productions sourced […]

BMW Make Private Art Collections Public in Exclusive New Films

BMW Make Private Art Collections Public in Exclusive New Films

BMW Art Guide by Independent Collectors launch the first in a series of filmed components of the guide. Conceived and produced by Cult and directed by Robin Fraser, the films feature renowned curator and editor Francesca Gavin and social media influencers, including Pari Eshan (AKA Pari Dust) and Andrea Denver. The films document Francesca with […]

BMW invites audiences to explore its latest model via their taste buds at Taste of London

BMW invites audiences to explore its latest model via their taste buds at Taste of London

BMW i is hosting a flavour-filled journey that will electrify taste buds at 2018’s Taste of London at their Restaurant ‘A Taste of BMW i.’ The activation, developed by Wasserman’s Experience division, will bring to life the new BMW i8 Roadster through a four-course tasting menu, inspired by the key brand pillars; sustainability, innovation, visionary […]

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