This summer, consumers across London will be invited to take part in a Zipcar Flex challenge, with the winners enjoying free driving credit for a year from the car sharing brand. Run by global brand experience agency Sense, the campaign will use the game to introduce consumers to Zipcar Flex and drive acquisitions to the […]
Global creative agency, Imagination, reveals the 10 most effective live brand experiences in its first Connected Experiences Index. Created in collaboration with global Social Intelligence platform Synthesio, the Index is compiled from the winning entries of the 2017 Campaign Event Awards, Cannes Lions events category, D&AD events category and The Drum Event Awards, and […]
Pernod Ricard UK has installed strawberry scented posters throughout Oxford Circus underground station as part of the launch campaign for Beefeater Pink, the new pink variation of its Beefeater London Dry Gin. In a campaign devised by location marketing specialist Posterscope and strategic media planners at Havas in partnership with Exterion, Pernod Ricard UK’s immersive […]
Brand experience design consultancy 2LK have been appointed by Canon Europe to their agency roster. 2LK’s initial key deliverable is an integrated Canon experience for one of the largest stands at Photokina 2018, the world’s leading trade show for the photographic, imaging, and video industries. Photokina takes place 26-29 September 2018 in Cologne, and attracts […]
Brand design consultancy Elmwood, announces that it has acquired digital design agency, Framework Creative. The London-based agency specialises in the design and production of virtual brand experiences using the latest immersive, simulation technologies, including augmented reality and virtual reality. The acquisition underpins Elmwood’s continued investment in design innovation and boosts its immersive experience design capability. […]
Independent creative agency RPM celebrates their 25th birthday this month. The agency was launched in 1993 and remains independent to this day. Founded in Jan ’93 by three friends, RPM began in a cowshed on a working farm near Wokingham, with each of them raising just £5,000 to launch. “Before receiving visiting clients, we had […]
Brand experience strategy and design consultancy 2LK have created an experiential pop-up lounge for HSBC at the 48th Annual Meeting of the World Economic Forum (WEF) in Davos, Switzerland. HSBC is a strategic partner at WEF, and the 2018 event was a key opportunity for HSBC to strengthen its credentials as a world leader in […]
Free-From Bakery category leader Genius Gluten Free has launched a new brand identity across its popular range, with design from London-based B&B studio. As the Free-From category moves further into the mainstream, B&B studio has reasserted the brand’s position as an established industry leader with a refreshed identity, now being rolled out in the UK […]
Global consultancy Prophet today announced the results of the third annual Brand Relevance Index ®, a ranking of the most relevant brands in consumers’ lives today. Apple and Google maintained their standings as the top two most relevant brands in the UK for the second year. New entrants in the top ten: Android, Dyson and […]
ignis, the brand experience agency, have launched their first product from new tech venture, ignovation labs. The launch took place at the TFWA Digital Village in Cannes, which attracted Europe’s leading travel retail brands. Retailemetry TM is a unique data capture, reporting and insights system that delivers live audience and activity analysis, when activated in […]