Project proposes dance as an important part of the treatment of depression

Project proposes dance as an important part of the treatment of depression

 Despite affecting millions of people around the world, depression is surrounded by prejudices and lack of information. To incite reflection in society about the seriousness of this disease and encourage people to seek appropriate treatment, the movement “Next Step” promotes dance sessions to complement the multidisciplinary treatment of depression. Created by Agência Tudo for […]

Artplan turns Brazil’s Metro Newspaper into a pinhole camera

Artplan turns Brazil’s Metro Newspaper into a pinhole camera

 In the middle of the technological universe of the 21st century, every moment, every landscape or situation is recorded by the lens of a photographic camera, whether it is professional, amateur or smartphones. This moment is even more important when the access to these resources becomes democratic and easily to all. In this concept, […]

New animated film kicks off rebranding of renowned Brazilian cancer treatment center as “Hospital of Love”

New animated film kicks off rebranding of renowned Brazilian cancer treatment center as “Hospital of Love”

The Hospital do Câncer de Barretos, a Brazilian treatment center for children with cancer that has been recognized internationally for excellence, has been renamed the “Hospital do Amor”, or “Hospital of Love”, to promote love as the most effective resource in fighting the illness. To publicize the rebranding, Brazilian advertising agency WMcCann created a three-minute […]

McCann Health re-imagines fabergé eggs as human organs to highlight the value of organ donations in campaign

McCann Health re-imagines fabergé eggs as human organs to highlight the value of organ donations in campaign

According to the Brazilian Association of Organ Transplants, in every 8 potentially organ donor, only one effectively becomes a donor. That is why the Moinhos de Ventos Hospital, a John Hopkins International Medicine Center affiliated, signs the campaign “Who will inherit your greatest wealth?”, created by McCann Health in Brazil, that re-imagined Fabergé eggs as […]

Omo Sports sponsors the Corinthians jersey in a F.biz action that innovates the use of hydrochromic ink

Omo Sports sponsors the Corinthians jersey in a F.biz action that innovates the use of hydrochromic ink

Corinthians entered the field with a jersey especially created for the debut of the team in the Brasileirão 2018. As soon as the players’ sweat began to get in contact with the fabric, the name of the laundry powder, Omo Sports, was revealed, confirming its sponsorship to the club in the game against Fluminense, held […]

Mestiça Agency unveils Flags campaign for Brazilian magazine Viaje Mais

Mestiça Agency unveils Flags campaign for Brazilian magazine Viaje Mais

Mestiça Agency creates campaign for the Collection of Books about Continents for the Brazilian magazine Viaje Mais. The campaign was made up of five ads that use the flags of several countries as the main element, and the routes and destinations as creative concept. Credits: Agency: Mestiça Client: Editora Europa Product: Coleções Viaje Mais Title: […]

‘W.O.’ becomes ‘W.O.man’ in a campaign by F.biz for the Maria da Penha Institute

‘W.O.’ becomes ‘W.O.man’ in a campaign by F.biz for the Maria da Penha Institute

The accusations of sexual harassment against women have increased all over the world. Movements and new outlets encouraged victims to break the silence, becoming news in the world media. Convicted and removed from their positions, household names have been taken ‘out of the game’ in a bitter defeat by ‘W.O.’. The initials, which mean winning […]

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