The North Face uses DOOH to live stream opening of iconic pop-up shop to UK fans

The North Face uses DOOH to live stream opening of iconic pop-up shop to UK fans

PSI, Posterscope’s international division, and Vizeum have deployed a special digital out-of-home (DOOH) experience for The North Face to bring the launch of The Pinnacle Project to life in London. The project launched with a Mountain Festival in Val San Nicolò in the Italian Dolomites where The North Face revealed the company’s most iconic mountain […]