Bridgestone Presents “Eyes On The Road” from Serviceplan Middle East

Serviceplan Middle East partners with Bridgestone MEA and Dubai Police and government organisations on road safety and health campaign aimed at the UAE truck driver community.

Bridgestone Presents “Eyes On The Road” from Serviceplan Middle East

Bridgestone MEA worked with the Dubai Police, Nasser Bin Addullatif Alserkal and RTA on a potentially life-saving health check campaign, designed to offer free health screenings to UAE truck drivers and consequently improve fitness and road safety.  Launching the campaign is an online film sensitively directed by Nixon Freire out of Hanzo Films.  The film […]

JWT Team Up With Bang TV to Create Tense Bridgestone Campaign

Bang TV has partnered with JWT International to create Bridgestone’s European-wide DriveGuard campaign, showcasing the latest breakthrough in tyre technology. The campaign, directed by Brian Williams, demonstrates the DriveGuard tyre’s ability to perform for up to 50 miles after being punctured by placing it into a trio of hazardous situations, featuring a nail, glass, and […]