Footasylum teams with Peak to put AI at the heart of its eCommerce business

Footasylum teams with Peak to put AI at the heart of its eCommerce business

Leading fashion streetwear and sportswear retailer, Footasylum, has seen a 28 percent increase in email revenue from hyper-personalised marketing communications as a result of working with artificial intelligence (AI) company, Peak. Footasylum, which trades from over 65 high street stores across the UK and stocks leading brands, including Nike and Adidas, has been working with […]

Firefly launches as new way to connect cities, rideshare drivers & businesses via first of its kind smart city ad platform

Firefly launches as new way to connect cities, rideshare drivers & businesses via first of its kind smart city ad platform

 Firefly officially launched out of beta on December 6, with a new approach to spur business and revenue by connecting brands, rideshare drivers, and local city governments. The company, which operates a first of its kind network of “situationally aware” digital  smart screens mounted to existing rideshare vehicles, is already proving to be a […]

Databay, DDB & Tribal and Etcetera to merge into DDB Unlimited

Databay, DDB & Tribal and Etcetera to merge into DDB Unlimited

As of 1 January 2019 a completely new agency will come into existence. Its name is ‘DDB Unlimited’. It will open its offices in Amstelveen early next year, integrating the expertise of Databay, DDB & Tribal Amsterdam and Etcetera. In addition, the agency will have its own marketing-intelligence, production and media units. DDB Unlimited is a […]

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