Bekol hacks Israel’s Spotify launch to deliver a message to the country’s young music lovers

Bekol hacks Israel’s Spotify launch to deliver a message to the country’s young music lovers

 Spotify has been available abroad for years, but in Israel it just landed in April 2018. As an anticipated launch by Israel’s many youngsters and music lovers, it was a dream opportunity for Bekol, Israel’s Organisation for the Hard of Hearing, to speak directly to youngsters. Why? Because with most youngsters using earphones to […]

Triumph launches new #TogetherWeTriumph campaign routed in collective empowerment

Triumph launches new #TogetherWeTriumph campaign routed in collective empowerment

 Triumph, one of the world’s leading underwear and lingerie brands, launches a global campaign #TogetherWeTriumph. Empowerment is a recognition of sisterhood and togetherness, marking a new creative direction for the brand in 2018. For over 130 years, Triumph has been supporting women through their product, giving the feeling of total confidence and providing fit […]

Mestiça Agency unveils Flags campaign for Brazilian magazine Viaje Mais

Mestiça Agency unveils Flags campaign for Brazilian magazine Viaje Mais

Mestiça Agency creates campaign for the Collection of Books about Continents for the Brazilian magazine Viaje Mais. The campaign was made up of five ads that use the flags of several countries as the main element, and the routes and destinations as creative concept. Credits: Agency: Mestiça Client: Editora Europa Product: Coleções Viaje Mais Title: […]

Hyper-realistic robot launches new season of Westworld in the UK

Hyper-realistic robot launches new season of Westworld in the UK

 Streaming service NOW TV has glimpsed into the future of marketing by promoting the return of dark odyssey Westworld using a hyper-realistic humanoid robot, inspired by the show’s artificially intelligent “hosts”. NOW TV commissioned five engineers from robotics company Engineered Arts to build ‘Fred the Robot’ who is modelled on a real 55 year […]

WPP Team led by Y&R London launches Pfizer’s Viagra Connect, tackling decades of stigma and stereotype

WPP Team led by Y&R London launches Pfizer’s Viagra Connect, tackling decades of stigma and stereotype

A WPP Health & Wellness team comprised of Y&R London, Wavemaker, Burson Cohn & Wolfe, Geometry UK and Ogilvy CommonHealth Worldwide has been tasked by Pfizer Consumer Healthcare to support the launch of Viagra Connect – available for the first time without a prescription from UK pharmacies – to encourage the millions of men suffering […]

MINI challenge gender stereotypes with new Serviceplan campaign fronted by AFL coach Craig Parkinson

MINI challenge gender stereotypes with new Serviceplan campaign fronted by AFL coach Craig Parkinson

 Since its iconic status was cemented in the 60s with images of fashionable women in the driving seat, MINI has endured and become a classic car. The new ‘MINI means Power’ campaign from Change Serviceplan, Poland addresses gender stereotypes and shows that men and women can enjoy being at the wheel of a MINI. Local […]

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