Heineken Craft First Ever TVC for Beer Brand, Maltsmiths

Heineken Craft First Ever TVC for Beer Brand, Maltsmiths

 Launched by Heineken in 2017, Maltsmiths aim to target beer curious consumers who are yet to expand their repertoire and sample craft beer. The new advert, created by St Luke’s and directed by RSA’s Jake Scott, features a duo of Brewers dancing their way through the working day to reveal a lager that’s ‘as […]

M&C Saatchi, TPR and FCA take on pension scammers to prevent the theft of hard-earned life savings

M&C Saatchi, TPR and FCA take on pension scammers to prevent the theft of hard-earned life savings

M&C Saatchi, The Pensions Regulator (TPR) and the Financial Conduct Authority’s (FCA) ScamSmart revealed a new campaign to help consumers better understand the warning signs of scammers attempting to steal their pension pots. Consumer engagement with pensions is often low until a time approaching retirement, and many are not aware of the tactics scammer’s use or […]

Creativeland Asia unveils Independence Day campaign for the Godrej Group

Creativeland Asia unveils Independence Day campaign for the Godrej Group

August 15 marks India’s 72nd year of Independence and to pay a tribute to this journey, Creativeland Asia has conceptualised a nostalgic film inter-twining Godrej Group’s 120-year-journey from manufacturing locks in 1897, to making soaps from vegetable oil, to making India’s first ballot boxes, to making Asia’s first typewriters, to making key components for India’s […]

Dame Emma Thompson leads celebs to give global brands 500-day warning on palm oil

Dame Emma Thompson leads celebs to give global brands 500-day warning on palm oil

Dame Emma Thompson, backed by a host of other famous names, has taken aim at big brands including Unilever, Nestle and Mondelez, as Greenpeace releases a powerful new 90-second animation that highlights how orangutans are being pushed to the brink of extinction by deforestation for palm oil. Launched globally on August 13, just ahead of […]

New Campaign Shows Consumers Where Their Food is Raised, Brings Farmer’s Passions to Life

New Campaign Shows Consumers Where Their Food is Raised, Brings Farmer’s Passions to Life

 In a bid to create space for fledgling brand Just BARE Chicken, Gravity is launching the first ad campaign for the brand based on consumers’ increasing desire to know where their food comes from. Owned by leading chicken producer, Pilgrim’s, Just BARE is leaning into the insight that to get consumers to truly connect with the […]

The Womb presents the good side of oil in its new work for Sunny

The Womb presents the good side of oil in its new work for Sunny

 The Womb’s launch campaign for International Sunny Oil has hit television screens with focus on the critical role which oil plays in building children’s immunity. Over the years edible oil category has coached consumers in believing that edible oil is bad for your health. And by linking modern lifestyle related problems like increasing cholesterol […]

System1 Agency Releases PSA Film to Fight Texting and Driving

System1 Agency Releases PSA Film to Fight Texting and Driving

 A powerful, two-minute film to help change people’s attitudes and behaviours around the global issue of texting and driving was released by System1 Agency. The National Safety Council reports that cell phone use while driving leads to 1.6 million collisions in the U.S. alone each year. To help address this continuing problem, System1 Agency wanted […]

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