Specsavers launches reactive digital OOH campaign ahead of National Eye Health Week in the UK

Specsavers launches reactive digital OOH campaign ahead of National Eye Health Week in the UK

To promote the importance of regular sight tests for maintaining and protecting eye health, Specsavers has launched a tactical digital OOH campaign ahead of National Eye Health Week. The ‘More important than’ campaign leads on topical one liners that react to some of the more trivial news stories, TV gossip and what’s trending, and remarks […]

London based How Now Creative goes global for NFL GAMEPASS

London based How Now Creative goes global for NFL GAMEPASS

Shoreditch based creative production agency, How Now Creative have crafted a fresh approach to pitching NFL GAMEPASS to the world. The campaign comprises of TV, VOD and social. One 30-second commercial is complimented by four six-second product benefit ads. The creative takes a more light-hearted sidestep from previous executions by adopting an inside touch to […]

Leo Burnett France and Playboy Fragrances urge consumers to ‘Never Stop Playing’

Leo Burnett France and Playboy Fragrances urge consumers to ‘Never Stop Playing’

To relaunch Playboy Fragrances, worldwide global beauty company COTY and Leo Burnett France brought back the brand’s core values, reinvigorating them and adapting them to a whole new generation with a tagline that only Playboy fragrances could truly own : ‘Never Stop Playing.’ “Dreaming big no matter your age have always been a part of […]

Marmite ‘TasteFace’ Takes Facial Recognition to the Next Level

Marmite ‘TasteFace’ Takes Facial Recognition to the Next Level

Marmite, Unilever’s famous spread, has launched a new digital experience that analyses your emotions whilst you taste Marmite, to discover, in real-time, whether you are likely to be born a lover or a hater. The technology has been developed by digital creative agency AnalogFolk. Visit tasteface.marmite.co.uk on your mobile and try some Marmite. TasteFace and […]

Hyundai launch Hope On Wheels campaign for National Childhood Cancer Awareness Month

Hyundai launch Hope On Wheels campaign for National Childhood Cancer Awareness Month

Hyundai, in partnership with INNOCEAN Worldwide, has launched it’s annual campaign for Hope On Wheels, a nonprofit supported by the car manufacturer in honour of National Childhood Cancer Awareness Month. The spot, titled “Our Greatest Feature,” is the next iteration of Hyundai’s “Better Drives Us” mantra. The ad shows a woman driving a Hyundai Sonata […]

A 5D-experiment by Sweden’s state lottery lets you live like a millionaire

A 5D-experiment by Sweden’s state lottery lets you live like a millionaire

In a new and unique experiment, Sweden’s state lottery, Lotto, takes Virtual Reality a bit further and are letting people check off their bucket lists and try life as a millionaire. The 5D-experiment, devised by POST Agency Stockholm, King and B-reel Films, allows participants to dive among reefs, throw themselves off cliffs and recharge at the world’s […]

Jack Wills Enlists Diverse Array of Athletes and Influencers to Showcase SPORTxLIFE Range

Jack Wills Enlists Diverse Array of Athletes and Influencers to Showcase SPORTxLIFE Range

Jack Wills launches its fully integrated AW17 SPORTxLIFE athleisure campaign, in which the British fashion retailer has enlisted a diverse selection of athletes and social influencers to demonstrate the versatility of the new season’s sporting range. To authentically bring the global campaign to life, Jack Wills worked with entertainment marketing agency, ITB, to incorporate unconventional […]

Rediffusion’s latest campaign for Eveready’s LED Bulbs featuring Bollywood’s Akshay Kumar

Rediffusion’s latest campaign for Eveready’s LED Bulbs featuring Bollywood’s Akshay Kumar

Rediffusion Y&R’s latest campaign featuring Bollywood actor, Akshay Kumar, the brand ambassador for Eveready Industries India Limited (EIIL) released in September, 2017. EIIL have always been leaders in innovation and provided products to consumers which are way ahead of its competition. The LED segment too is no exception. With state-of-the-art technology, EIIL are now able […]

Camden Town Brewery Champions Individuality in Inaugural TV Campaign

Camden Town Brewery Champions Individuality in Inaugural TV Campaign

British beer success story, Camden Town Brewery, launches its first ever TV campaign ‘Characters’ celebrating the eclectic and inclusive spirit of its birthplace. The brewery teamed up with The Garage Soho and Royle Productions to create ‘Characters’, which promotes its signature lager, Camden Hells, initially launching on September 4th with five-second teasers before the 30”s […]