Rak’n’Roll and Grey Poland Team to Launch a Beer That Helps Get Thru Cancer

Rak’n’Roll and Grey Poland Team to Launch a Beer That Helps Get Thru Cancer

 Ever since its beginnings, the Rak’n’Roll charity foundation has been working towards the improvement of the quality of life of cancer patients. However, collecting money for charity is hard and occasional. That’s is why the Rak’n’Roll decreased its income by 20% in 2017. Grey Poland together with local brewery made a new beer brand […]

New animated film kicks off rebranding of renowned Brazilian cancer treatment center as “Hospital of Love”

New animated film kicks off rebranding of renowned Brazilian cancer treatment center as “Hospital of Love”

The Hospital do Câncer de Barretos, a Brazilian treatment center for children with cancer that has been recognized internationally for excellence, has been renamed the “Hospital do Amor”, or “Hospital of Love”, to promote love as the most effective resource in fighting the illness. To publicize the rebranding, Brazilian advertising agency WMcCann created a three-minute […]