The first ever candy ad for men. Сreated in Ukraine

Trufalie by AVK is a Ukrainian brand of truffle candies. For many years, they have positioned themselves as “candies of the exquisite taste” focusing on women. Here is what their communication looked like before.

The first ever candy ad for men. Сreated in Ukraine

Trufalie is He The first candy for men was created in Ukraine We know that this is the time of Christmas creativity. Christmas always means presents including sweets for women, children… and that’s it? How about sweets for common adult men? We live in a world of equal rights but how often did you see […]

Straight Forward Design Teams with LGBTQ+ Artists for Skittles’ Pride 2019 Campaign

Straight Forward Design Teams with LGBTQ+ Artists for Skittles’ Pride 2019 Campaign

London brand and packaging design agency Straight Forward Design spearheads a new campaign for Skittles to mark Pride 2019. Throughout June and July, Pride events celebrating equality and inclusivity take place up and down the country. And for the past two years, Skittles has ‘given up’ its iconic multicoloured candies and packaging, ‘because during Pride […]

New Trebor Campaign Brings to Life the Expression “Give Me Strength”

New Trebor Campaign Brings to Life the Expression “Give Me Strength”

Mondelez-owned confectionery brand Trebor, has launched a new social campaign, “Give Me Strength” which showcases the brand’s no-nonsense attitude, calling out everyday exasperating situations using the well-known British phrase. The humorous campaign is made up of a number of short format social films. The campaign by Ogilvy UK, premise is rooted in Trebor’s intense flavour, […]

People Complete Ridiculous Tasks for Candy in New Carletti Campaign

People Complete Ridiculous Tasks for Candy in New Carletti Campaign

Director, Peter Harton, who is represented by Great Guns (exclusively in the UK, US, Asia, India, and ME), unveils a series of quirky commercials for Danish confectionery company, Carletti. Created by agency, Envision, and produced by TorpBerthelsen, the four 30-second adverts show people inventing bizarre excuses to reward themselves with Carletti candy. Each of the four […]

Ricola Taps into Wellbeing Trend with ‘Wish You Well’ Brand Campaign

Ricola Taps into Wellbeing Trend with ‘Wish You Well’ Brand Campaign

Ricola, the Swiss herbal drop manufacturer, has announced the launch of a major new brand campaign. The push was developed in partnership with creative agency Publicis, with media strategy and planning by Arena Media, part of Havas Group Media. ‘Wish you well’, Ricola’s first brand campaign for over three years, aims to raise brand awareness […]

Quiet Storm Creates New Kids Voices Ads for Haribo Germany

Quiet Storm Creates New Kids Voices Ads for Haribo Germany

HARIBO’s London based agency Quiet Storm has extended its successful ‘Kids’ Voices’ campaign for HARIBO Germany for the first time, with new executions breaking this month. Following the success of the campaign in 10 different markets globally, Quiet Storm have created three new executions for HARIBO Germany, which are running in Germany, Switzerland and Austria […]