Carlsberg Unveils Stop-Frame Tattoo Animation Inked on Skin of Liverpool F.C. Fans

Carlsberg Unveils Stop-Frame Tattoo Animation Inked on Skin of Liverpool F.C. Fans

Carlsberg and Liverpool F.C. proudly announce a 10 year extension of their historic 30 year partnership – the longest running in the history of the English Premier League. The celebratory global campaign includes some of the most important characters at the club: the fans. ’10 More Years. Inked’ stars the forearms, biceps, backs, arms, legs, […]

CMBC Launches Carlsberg 0.0 in the UK

<strong>CMBC Launches Carlsberg 0.0 in the UK</strong>

Carlsberg Marston’s Brewing Company is embracing the growing popularity of low and alcohol-free beer, launching Carlsberg 0.0 across the UK. Carlsberg 0.0, available in 4x330ml format, will be listed in over 300 Tesco stores starting this week, with wider rollout planned later in the year, including Ocado in the Spring. Carlsberg 0.0 has been specifically […]

Liverpool FC Legends Interview Club’s Most Loyal Fans as Carlsberg Continues to Toast 30 Years of Partnership

<strong>Liverpool FC Legends Interview Club’s Most Loyal Fans as Carlsberg Continues to Toast 30 Years of Partnership</strong>

The 22/23 football season marks the 30th anniversary of Carlsberg’s sponsorship of Liverpool F.C. – the longest partnership in Premier League history. In celebration of this commemorative year – and in continuation of Carlsberg’s ‘Forever Fans’ platform rolling out across the 30th anniversary season – ‘by The Network’ partners Worth Your While and Drive Studios […]

Carlsberg immortalizes ‘legendary saves’ to mark 30 years as Liverpool FC partners

by The Network takes us on a visual pub crawl through 30 years of Liverpool FC fandom

Carlsberg immortalizes ‘legendary saves’ to mark 30 years as Liverpool FC partners

This season marks the 30th anniversary of Carlsberg’s sponsorship of Liverpool FC, the longest partnership in Premier League history. In celebration of this, Carlsberg are launching a multi-channel campaign across 26 markets worldwide, with creative born of a truly collaborative global effort from by The Network partners Worth Your While, SMALL, The Council and Drive Studios.  The campaign is spearheaded by a hero film […]

Carlsberg pursues better through alcohol-free beer in new ad with actor Mads Mikkelsen

Carlsberg pursues better through alcohol-free beer in new ad with actor Mads Mikkelsen

Carlsberg is starting 2021 with a toast to alcohol-free beer as it unveils its latest ad featuring Danish actor Mads Mikkelsen. Carlsberg 0.0’s first global ad comes at the start of a year which is predicted to see more people drink alcohol-free beer than ever before.  Alcohol-free beer has seen huge growth in recent years and became […]

Carlsberg refreshes the Somersby brand with Elmwood Leeds to bring life to the ‘living tree’

Carlsberg refreshes the Somersby brand with Elmwood Leeds to bring life to the ‘living tree’

Carlsberg Group has created a ‘Refreshingly Optimistic’ brand positioning and architecture for Somersby, Carlsberg’s cider brand. Created with Elmwood Leeds, the refreshed brand positioning establishes a new brand experience platform for Somersby, providing a clear brand architecture and visual identity system that enhances the brand’s distinctiveness in each of Somersby’s key markets. First launched in 2008, Somersby […]

Carlsberg Launches its New Danish Pilsner by Sharing Mean Tweets Written About its Old Beer

Carlsberg Launches its New Danish Pilsner by Sharing Mean Tweets Written About its Old Beer

Carlsberg has marked the launch of its new Carlsberg Danish Pilsner by sharing some of the meanest things people have tweeted about its old beer in a bold, honest and witty way. Created by Fold7, Clifford French and Initiative, the video series captures the reactions of employees across the business, from the brew house to the finance […]

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