Toyota unveil their “Start Your Impossible” campaign for the Olympic and Paralympic Winter Games

Toyota unveil their “Start Your Impossible” campaign for the Olympic and Paralympic Winter Games

Toyota have launched their “Start Your Impossible” global marketing campaign, with advertising on display in 24 countries. An additional 15 markets will start running in the months leading up to The Olympic and Paralympic Winter Games in 2018. Scott Thompson, Corporate Manager, Toyota Marketing, TMNA added: “The ‘Start Your Impossible’ global campaign coincides with Toyota’s […]

Serviceplan unveil Bayerische Motoren Werke, the new luxury communication platform for BMW

Serviceplan unveil Bayerische Motoren Werke, the new luxury communication platform for BMW

With ‘Bayerische Motoren Werke’, Serviceplan invented a new identity for the luxury segment of BMW. The new appearance will be presented for the first time at the International Motor Show (IAA) in Frankfurt (14 – 24 September 2017). The unique new naming and communication branding is true for all upcoming luxury automobiles of the brand, […]

Hyundai launch Hope On Wheels campaign for National Childhood Cancer Awareness Month

Hyundai launch Hope On Wheels campaign for National Childhood Cancer Awareness Month

Hyundai, in partnership with INNOCEAN Worldwide, has launched it’s annual campaign for Hope On Wheels, a nonprofit supported by the car manufacturer in honour of National Childhood Cancer Awareness Month. The spot, titled “Our Greatest Feature,” is the next iteration of Hyundai’s “Better Drives Us” mantra. The ad shows a woman driving a Hyundai Sonata […]

Renault celebrates its 40th anniversary of Formula One passion and launch the 2017 ‘Yellow Teapot’

Renault celebrates its 40th anniversary of Formula One passion and launch the 2017 ‘Yellow Teapot’

When Renault started in Formula One, 40 years ago, they equipped their car – the RS01 – with a revolutionary turbo-charged engine. As it was foreseeable, when new technologies are introduced, technical difficulties and reliability problems cropped up. So the yellow RS01 often entered the stands lane streaming white smoke. Ken Tyrrell, the boss of […]

Citroën introduces a wooden 2CV car with new ad agency TRACTION

Citroën introduces a wooden 2CV car with new ad agency TRACTION

In this digital age, a retired carpenter has designed a unique creation: a 2CV Citroen vehicle made of wood. The Citroën 2CV is a front-wheel-drive economy car that was manufactured by Citroën from 1948–1990, that went to sell over 3.8 million units. A 1953 technical review in Autocar mentioned “the extraordinary ingenuity of this design, […]

Pennzoil Films and J. Walter Thompson Atlanta look to ‘Exorcise the Demon’ for Dodge

Pennzoil Films and J. Walter Thompson Atlanta look to ‘Exorcise the Demon’ for Dodge

Pennzoil Films is taking on one of the fastest production car ever made, the brand new 2018 Dodge Challenger SRT Demon, in its latest product demonstration meets cinematic car film, “Exorcising the Demon.” Shot on the streets of Pittsburgh in partnership with J. Walter Thompson Atlanta, the next evolution of Pennzoil continues following an elusive […]

Honda asks “Are You Type R?” in European launch campaign for new Civic by Southpaw

Honda asks “Are You Type R?” in European launch campaign for new Civic by Southpaw

Honda Motor Europe has launched an emotionally charged campaign to promote the launch of the new Civic Type R. The “Are You Type R?” campaign, which comprises online content/VOD, press and OOH, and was created by the Hakuhodo-owned Southpaw, which won the account in April following a competitive pitch. It positions the Civic Type R […]

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