INNOCEAN launches Instagram Stories Automotive Video Configurator for Genesis

INNOCEAN launches Instagram Stories Automotive Video Configurator for Genesis

INNOCEAN Worldwide Americas launched two new, first-to-market online tools for Genesis Motor America, to make the luxury car shopping experience easier and also more fun. In conjunction with the launch of the new Genesis G70 — INNOCEAN redesigned the Genesis.com website and took the best gaming technologies and the fastest-growing tool on a social media […]

Toyotathon returns home for the holidays with heartwarming new ad by Saatchi & Saatchi

Toyotathon returns home for the holidays with heartwarming new ad by Saatchi & Saatchi

 Toyota’s Toyotathon is back for its 39th year with a holiday spot that showcases a heartwarming homecoming. The 90-second “Home for the Holidays” spot premiered November 28th, on NBC’s primetime Christmas in Rockefeller Center, with a throw from NBC’s TODAY Host Al Roker. In a multi-network approach, the 90-second spot also aired on the Wednesday […]

Tribal Worldwide London and Snapchat bring the joy of Volkswagen GTI driving to your fingertips

Tribal Worldwide London and Snapchat bring the joy of Volkswagen GTI driving to your fingertips

Tribal Worldwide London, adam&eveDDB and Snapchat have come together to create the world’s first mobile phone-based interactive GTI race track for Volkswagen UK, connecting with GTI admirers across the UK and using cutting edge Augmented Reality (AR) to celebrate the joy of driving and deliver the latest instalment of the Volkswagen GTI ‘People’s Supercar’ campaign. […]

The&Partnership London and Lexus unveil world’s first campaign written by AI and shot by Oscar-winning director

The&Partnership London and Lexus unveil world’s first campaign written by AI and shot by Oscar-winning director

The&Partnership London and Lexus will next week unveil ‘Driven By Intuition’ – the world’s first advert written by an AI and shot by an Oscar-winning director, Kevin Macdonald, for the new Lexus ES. Following on from the success of campaigns like The&Partnership’s 2015 Lexus Hoverboard Project, ‘Driven By Intuition’ aims to highlight Lexus’ credentials as […]

Mercedes-Benz makes smartwatch band with tire rubber

Mercedes-Benz makes smartwatch band with tire rubber

 During the São Paulo International Motor Show, Mercedes-Benz went beyond the automotive portfolio and announced the creation of a band for smartwatches. Devised by F/Nazca Saatchi & Saatchi (the agency that services the automaker through the Publicis Emil operation), the strategy integrates the efforts of the Mercedes-AMG brand and uses the automobile’s strength and […]

T.rex shocks Londoners to promote the new Jeep Wrangler and Jurassic World: Fallen Kingdom Blu-ray and DVD

T.rex shocks Londoners to promote the new Jeep Wrangler and Jurassic World: Fallen Kingdom Blu-ray and DVD

On November 3, London’s South Bank played host to a prehistoric surprise as the all-new Jeep Wrangler and Jurassic World: Fallen Kingdom came together for an interactive T.rex installation. For one day only, the installation put the public and the all-new Jeep Wrangler inside the Jurassic World: Fallen Kingdom movie, to celebrate the release of […]

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