American automotive manufacturer Dodge, launched tongue-in-cheek commercials for Shark Week which proves that, sometimes, it’s best to stick to the streets. Created by GSD&M, Asphalt Party sees people bringing the beach to their Dodge and it’s surprising what they can recreate on the pavement. Directed by Jason Woliner, the spot opens on a guy […]
“My armor’s maneuverable, fast, and lots of fun at parties,” – Tony Stark. In Stark-like fashion, Hyundai unveiled a special edition Iron Man-inspired Kona SUV on the opening day of San Diego Comic-Con 2018. Taking centre stage at the Marvel booth, the Kona Iron Man Edition features both exterior and interior design elements that […]
London based creative agency Antidote, unveiled new ‘together is a wonderful place to be’ idents for Mazda. The idents, are part of the automaker’s new sponsorship of the 9pm film on Film4. Building on Mazda’s Drive Together campaign, this is a celebration of those memorable roadtrips shared with family and friends. We see lovely little […]
Over three-quarters of women believe the automotive sector doesn’t understand them as consumers, according to new research by TI Media (formerly Time Inc. UK). This is particularly worrying for car brands as a recent Magnetic study revealed that 79% of women wield the power to veto an auto purchase, with 40% having sole responsibility for […]
Amsterdam Worldwide has created Mitsubishi Motors’ first centralised pan- European campaign in several years, under the newly deployed global brand strategy, expressed through its new brand tagline ‘Drive your Ambition’. Mitsubishi Motors is following up with a new campaign called “OFF/ON” , featuring the Outlander PHEV, the world’s best-selling plug-in hybrid. The campaign makes a […]
Citroën’s cars are famous for their comfort and it was along this insight the French car manufacturer decided to make traveling even more comfortable. In partnership with its agency Traction (part of the BETC Group), Citroën introduces Seetroën, the first glasses against motion sickness. Motion sickness is a common condition that chronically affects more […]
Electric Automotive Technology company Protean Electric has unveiled a new brand identity designed by London-based studio Carter Wong. Protean approached Carter Wong in 2017 to provide structure and clarity to their identity through a comprehensive rebrand project. The previous visual identity was a little tired and had struggled to differentiate between company and product branding […]
Archant Dialogue is proud to announce the relaunch of the Bentley Magazine for Bentley Motors. The quarterly publication has a fresh new design that celebrates the Bentley marque and inspires customers with luxury lifestyle features. The relaunch cover celebrates world-renowned cellist Tina Guo, who recently composed, produced and performed music exclusively for Bentley’s Bentayga Hybrid. […]
Oath announces that Volkswagen is to sponsor its new Yahoo Sport football video series “The 32” that will bring football fans closer to the action in Russia this summer. Working with the brand’s media agency PHD Media, the sponsorship will see Volkswagen taking 100% share of voice on-page against the coverage on Yahoo Sport […]
BMW i is hosting a flavour-filled journey that will electrify taste buds at 2018’s Taste of London at their Restaurant ‘A Taste of BMW i.’ The activation, developed by Wasserman’s Experience division, will bring to life the new BMW i8 Roadster through a four-course tasting menu, inspired by the key brand pillars; sustainability, innovation, visionary […]