Kammy Strikes Again in ‘Unbelievable’ New Ladbrokes Campaign

Kammy Strikes Again in ‘Unbelievable’ New Ladbrokes Campaign

Big Al’s Creative Emporium kicks off the Premier League season with two new ‘unbelievable’ TVCs for Ladbrokes, featuring the nation’s favourite football pundit, Chris Kamara. Created and produced by Big Al’s, the campaign marks its first work for Ladbrokes since winning the £40m account earlier this summer. In ‘Penalty’ and ‘Salmon’, Kammy lends his iconic […]

AIB and ROTHCO Immerse Chris Kamara and Jeff Stelling in the World of the Irish GAA

AIB and ROTHCO Immerse Chris Kamara and Jeff Stelling in the World of the Irish GAA

Allied Irish Bank (AIB) and ROTHCO launch the latest campaign ‘Jeff and Kammy’s Journey to Croker’ in support of AIB’s sponsorship of the Gaelic Athletics Association (GAA) Senior Football Championship. Previously, the brand has challenged professional athletes including rugby players, cricketers, footballers and NFL players to see if they can prove tougher than their homegrown […]

The Football League launches new ad campaign to boost midweek attendances

The Football League launches new ad campaign to boost midweek attendances

The Football League has launched the #BreaktheRoutine campaign in an attempt to help boost attendances at midweek fixtures. The campaign is aimed at football fans that support or enjoy watching one of the 72 clubs competing across the three divisions of The Football League. The increasing prominence of midweek fixtures has hurt attendances in English football with […]

Ladbrokes channels Marlon Brando in ‘The Oddsfather’

Ladbrokes is “making punters an offer they can’t refuse” in its latest TV ad campaign, which features the familiar pairing of Tiziano Crudeli and Chris Kamara in activity inspired by ‘The Godfather’. The change of direction was prompted by a strategic decision to “boost the role of Ladbrokes’ offers and products in the narrative”. The […]