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Omaid Hiwaizi: There will be nothing traditional about Christmas advertising in 2016

Omaid Hiwaizi: There will be nothing traditional about Christmas advertising in 2016

Albert Einstein once said that “the human spirit must prevail over technology” – a prophetic warning to keep front of mind as tech continues to embed itself almost seamlessly into our everyday, and every minute, existence. In the case of brands in 2015, everything was riding on the Christmas spirit prevailing over technology. Last year […]

Brits turn to their mobiles after lunch for Christmas Day distraction

Brits turn to their mobiles after lunch for Christmas Day distraction

Analysis recently released has revealed the UK population’s online habits during Christmas and Boxing Day 2015. The most common times people went online were between 4.00pm and midnight on both days. Furthermore, there was a huge jump in ‘second-screening’ – on Christmas Day this year nearly half (48%) of all UK web traffic was done […]

James Corden Joined McDonald’s UK’s Festive Campaign

James Corden Joined McDonald’s UK’s Festive Campaign

Britain’s ‘Man of the Moment’ and host of the Late Late show, James Corden teamed up with McDonald’s UK to put his very own Karaoke skills to use, joining people from all over the UK in singing the Wizzard classic ‘I wish it could be Christmas everyday’ during their Christmas journeys. The unique one off advert […]

Have a Totes Emoji Christmas with SapientNitro’s Voice-to-Emoji Translator

Have a Totes Emoji Christmas with SapientNitro’s Voice-to-Emoji Translator

Want to be besties with your kids this Christmas? Help is at hand in the form of SpeakEmoji. As a way to round off the year in which emojis took over the world and became Britain’s fastest growing language, SapientNitro is launching SpeakEmoji to help parents and relatives break through the kids’ smartphone trance by […]

Lurpak urges the UK to #TakeOnChristmas with new online festive campaign

Lurpak urges the UK to #TakeOnChristmas with new online festive campaign

Lurpak’s digital festive campaign encourages consumers to make their festive food stand out from the usual standard turkey with sage and onion stuffing or Brussel sprouts with pancetta and surprise and delight friends and family this Christmas. We all love a traditional Christmas dinner, but more often than not we keep to that tradition and […]

British Airways creates feel good ad for Christmas evening slump

British Airways creates feel good ad for Christmas evening slump

British Airways has created a new TV ad, to launch as post-Christmas gloom hits the UK. The ad, which was created by Bartle Bogle Hegarty, will air during the final ever episode of Downton Abbey on ITV on Christmas Day. In 2014 the Downton Abbey Christmas special was watched by 5.52 million people. The ad shows […]

Direct Line Insurance Offers Free Turkey Protection For Christmas via Saatchi & Saatchi London

Direct Line Insurance Offers Free Turkey Protection For Christmas via Saatchi & Saatchi London

Saatchi & Saatchi London and Direct Line Insurance have launched a festive campaign that offers Londoners free Christmas turkey protection. The product is the first of its kind, offering home chefs protecting against a ruined bird – for free. Direct Line’s Christmas turkey-mergency service is designed to rescue people from turkey related disasters this Christmas […]

LateRooms.com book Taylor Herring for Christmas Party campaign

LateRooms.com book Taylor Herring for Christmas Party campaign

Creative communications agency Taylor Herring has created a campaign for online accommodation bookers LateRooms.com. The festive project has lead to the creation of the ‘Christmas Party Escape Suit’, which has been specifically designed to help people escape boring parties unnoticed. A fully decorated, 6ft wearable Christmas tree with battery operated lights will be promoted on […]

Marks & Spencer launches ‘Adventures in Christmas’ festive food campaign

Marks & Spencer launches ‘Adventures in Christmas’ festive food campaign

Marks & Spencer is launching a through the line campaign to support its festive food range. Created by RKCR/Y&R, it features a series of films that continue with the ‘Adventures In’ theme and aim to make Christmas magical by highlighting the range of exciting food that M&S offers for every special Christmas occasion. The campaign […]

Survey finds Christmas adverts influence just 12% of consumers

Survey finds Christmas adverts influence just 12% of consumers

Marketers are being given something to chew over this Christmas alongside their turkey following publication of a SurveyMonkey analysis of Christmas advertising campaigns, which found that just 12 per cent influence consumer shopping habits. A massive seven in eight of those surveyed indicated that advertising camapigns held no sway over their purchase decision, insisting that […]

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