The Truth Report 2018 shows TV essential in securing customer loyalty for retailers

The Truth Report 2018 shows TV essential in securing customer loyalty for retailers

The old adage that Christmas brings ‘goodwill to all men’ may chime more than jingle bells with UK retailers as new research reveals television advertising has been voted by UK consumers as the most persuasive medium for encouraging greater brand love and loyalty, above channels including social media, radio, newspapers and Google ads. With the […]

Very.co.uk kicks off festive season with multi-media campaign focused on toys

Very.co.uk kicks off festive season with multi-media campaign focused on toys

‘Toys that take them places’ is the theme of a new multi-media campaign for Very.co.uk to promote the online retailer’s toy range in the run-up to Christmas. The campaign, devised by St. Luke’s, features a 30-second TV commercial which premieres in the ad-break of ITV’s This Morning programme, at 11am on 1 October. This marks the first time Very, which […]

Boys and Girls and Cookie Studio Create a Festive Fitness Wonderland for Fitbit’s Christmas Ad

Boys and Girls and Cookie Studio Create a Festive Fitness Wonderland for Fitbit’s Christmas Ad

Fitbit recently launched ‘Fitbit 3D World’, a 20” spot to promote the wearable technology this Christmas. Created by Dublin-based agency Boys and Girls and animation production studio, Cookie Studio, the promo transports viewers to a fitness-filled three-dimensional world of winter sports and activities. In the film, viewers make pitstop visits at an array of festive activities. […]

Georgian creative agency exhibits burned Christmas trees as a jarring reminder of natural catastrophe

Georgian creative agency exhibits burned Christmas trees as a jarring reminder of natural catastrophe

Wildfires destroyed 10 million square meters of forest in the Borjomi-Kharagauli National Park in Georgia in August 2017. For a country with a severe air pollution problem, the impact of this damage is enormous – but creative agency Leavingstone decided to take matters into their own hands this Christmas. To remind people in Georgia about […]

The Open University launches first addressable TV campaign

The Open University launches first addressable TV campaign

The Open University (OU) will launch a bold new nationwide addressable TV (ADTV) and multi-channel campaign, called ‘Your Time is Now’, to showcase its flexible and life-changing education offering and encourage student sign-ups in 2018. The new audio-visual campaign, created in partnership with LIDA, MediaCom and Finecast, will run across ADTV, digital, radio and inserts […]

PENNY brings 9,000 people together for Christmas with two tales of festive forgiveness

PENNY brings 9,000 people together for Christmas with two tales of festive forgiveness

On 9 November, the German discount supermarket PENNY kicked off its Christmas campaign with the slogan “Christmas. Time to reconcile”. In keeping with the strong sense of neighbourly values central to its ethos, the local supplier announced that it wanted to use this method of communication to help bring people together for Christmas 2017. As well […]

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