HARIBO encourages the nation to see the funny side when mishaps happen in its festive campaign.

HARIBO encourages the nation to see the funny side when mishaps happen in its festive campaign.

HARIBO – the UK’s number one sweet maker – has raised the game this Christmas by launching a multichannel PR and marketing campaign to help people across the UK and Ireland see the funny side of festive mishaps, reminding them that Christmas doesn’t need to be perfect. The ‘Hand Them HARIBO’ campaign puts the brand’s […]

TESCO IRELAND HELPS A NEIGHBOURHOOD ‘BECOME MORE CHRISTMAS’ IN HEARTWARMING FESTIVE SURPRISE.

TESCO IRELAND HELPS A NEIGHBOURHOOD ‘BECOME MORE CHRISTMAS’ IN HEARTWARMING FESTIVE SURPRISE.

The campaign, created by BBH Dublin, highlights the community work of one man and how his neighbours came together to return the favour with a spectacular light show Every neighbourhood has that one person who takes their Christmas decorations to a different level. In a local community in Palmerstown, Dublin, one man has been lighting […]

Toyota Gives a Little Love This Holiday Season

Toyota Gives a Little Love This Holiday Season

First of Two Heartwarming Holiday Ads Debuted During NBC’s “Christmas in Rockefeller Center” As the holiday season kicks off, Toyota is celebrating the joy in creating holiday memories with family through a message about spreading love this season. “Present from the Past,” the first of two Toyota holiday ads, debuted last night during NBC’s primetime […]

BURGER KING UK HIJACKS CHRISTMAS IN CHEEKY CAMPAIGN FROM BBH

BURGER KING UK HIJACKS CHRISTMAS IN CHEEKY CAMPAIGN FROM BBH

Burger King UK aims to cut through the busiest time of year by subverting two of the biggest festive traditions, in its latest campaign – ‘Hijacking Christmas’ – from BBH. Leaving the magical moments to other brands, Burger King’s ‘hijack’ takes on two of the biggest icons of the season: Santa Claus and the Christmas […]

TUI’S FIRST EVER CHRISTMAS ADVERT CELEBRATES A GREAT UNTOLD CHRISTMAS STORY

TUI’S FIRST EVER CHRISTMAS ADVERT CELEBRATES A GREAT UNTOLD CHRISTMAS STORY

TUI, the largest global travel and leisure company, has today launched its first Christmas campaign complete with Elves, Santa and sunshine. Created in partnership with Leo Burnett, the advert will first air during prime-time TV slots on ITV Breakfast during ‘Good Morning Britain’ at 06:55am (30-second edit) and 07:20am (60-second edit) as well as on […]

The invisible suffering of Ehlers-Danlos patients visualised in new campaign by WMH&I

The invisible suffering of Ehlers-Danlos patients visualised in new campaign by WMH&I

Campaign runs across OOH and social and will accompany the release of charity Christmas single. Branding agency WMH&I has deployed its Power of Creativity philosophy in a new campaign that aims to raise awareness of Ehlers-Danlos Syndromes (EDS), and help sufferers get diagnosed. ‘Super Flexible Not Superhuman’ puts a spotlight on the symptoms of EDS, […]

ALDI AND KEVIN THE CARROT JOIN FORCES WITH PINTEREST TO CREATE THE FIRST SECRET BOARD CAMPAIGN

ALDI AND KEVIN THE CARROT JOIN FORCES WITH PINTEREST TO CREATE THE FIRST SECRET BOARD CAMPAIGN

Aldi and Kevin The Carrot have teamed up with Pinterest to celebrate their new festive campaign. Leveraging a series of Pinterest’s new ad formats for the first time such as Lead ad, Premiere Spotlight and Breakthrough video, Aldi’s campaign also marks a category-first by featuring a secret board, giving users the chance to access a […]

AN AD IS FOR LIFE NOT JUST FOR CHRISTMAS: NEW EVIDENCE CHRISTMAS ADS DON’T WEAR OUT

AN AD IS FOR LIFE NOT JUST FOR CHRISTMAS: NEW EVIDENCE CHRISTMAS ADS DON’T WEAR OUT

Reused ads, or those using recurring elements, are scoring extremely well Repeating existing ads and reusing existing characters at Christmas is a highly effective strategy, according to new evidence from System1, who test every Christmas ad every year on their Test Your Ad platform. That tallies with existing studies into “Wear-Out” from System1, which show […]