Serviceplan Switzerland Create an Incorrigible Campaign for Ragusa Chocolate

Serviceplan Switzerland Create an Incorrigible Campaign for Ragusa Chocolate

 Ragusa is one of the most popular brands in Switzerland. The traditional chocolate produced by family company Camille Bloch was invented over 75 years ago, and has stayed true to itself ever since. Ragusa has “The same basic recipe, traditional premium quality and the same edginess,” explains Fabienne Leuenberger, Brand Manager at Ragusa. When […]

Mr Kipling Hits International Shelves with a Tantalising Redesign by Robot Food

Mr Kipling Hits International Shelves with a Tantalising Redesign by Robot Food

Stacked with stale dated brands, the cake aisles of further afield proved a tasty opportunity for Premier Foods’ International Team. Mr Kipling needed a confident international expression and Leeds-based strategic branding agency, Robot Food, were chosen to deliver. For many in the UK, Mr Kipling’s range of iconic cakes holds a special place, but internationally […]

Green and Black’s Brings Decadence to the UK in New Experiential Campaign

Green and Black’s Brings Decadence to the UK in New Experiential Campaign

Behavioural communications agency HeyHuman is launching a UK-wide sampling campaign for Green and Black’s to promote the brand’s recently introduced range of luxury, bite-sized chocolates, ‘Velvet Fruit’. The sampling campaign will invite consumers across the country to taste the smooth and fruity dark chocolates from the comfort of a velvet tasting chair, where they will […]

Cadbury Twirl Returns to Screens and Raises the Question ‘What Makes It So Twirly?’

Cadbury Twirl Returns to Screens and Raises the Question ‘What Makes It So Twirly?’

Cadbury has unveiled a new £3million marketing campaign around its number one singles bar, Cadbury Twirl. The campaign by VCCP, represents a completely new direction for the brand, it aims to build a more emotional connection with the brand and celebrates the uniqueness of the product. The new creative draws attention to those quiet moments […]

Cadbury Dairy Milk Oreo Teams up with YouTube Star Arron Crascall to Give Out 50,000 Bars

Cadbury Dairy Milk Oreo Teams up with YouTube Star Arron Crascall to Give Out 50,000 Bars

Cadbury is launching a brand new campaign by VCCP, to celebrate and drive trial of the range of products under the Cadbury Dairy Milk Oreo portfolio, including recent launches Cadbury Dairy Milk Oreo Sandwich and Cadbury Oreo Bites. Designed to appeal to a younger audience (18-25), the social-led initiative includes a partnership with well-known influencer […]

Lacta Uses Branded Entertainment and AI in Order to Define Love

Lacta Uses Branded Entertainment and AI in Order to Define Love

 Mondelēz International owned Lacta chocolate, has always been a symbol for love in Greece. Years of advertising have established it as the perfect gift to give on Valentine’s day. But in an age of obsession with technology and Artificial Intelligence, Lacta wanted to remind everyone that without love, life is tasteless and that what […]

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