Adobe Reveals Gen Z are UK’s Biggest Content Consumers, Engaging with over 10 Hours of Online Content a Day

Adobe Reveals Gen Z are UK’s Biggest Content Consumers, Engaging with over 10 Hours of Online Content a Day

Britons are addicted to digital content, with UK millennials spending 8.5 hours – over half of the average waking day (53%) – reading, watching, liking, creating and sharing content across their devices. For Generation Z, this rises to 10.6 hours, while the UK average is 6.9 hours. The findings come from Adobe’s latest report into […]

Creativeland Pictures’ ‘The Legend of Jagannath’ now available on Netflix

Creativeland Pictures’ ‘The Legend of Jagannath’ now available on Netflix

The Legend of Jagannath, a documentary produced by Creativeland Pictures, the entertainment division of the Creativeland Asia Group, for National Geographic channel is now available on Netflix. Directed by Sajiv Kurup, Executive Director, Creativeland Asia Group, “The Legend of Jagannath” is a documentary which presents a comprehensive story of the famous Ratha Yatra – The Festival […]

Bentley Motors appoints Archant Dialogue to revamp customer magazine

Bentley Motors appoints Archant Dialogue to revamp customer magazine

Bentley Motors has announced an overhaul of its international customer publication Bentley Magazine and is appointing content agency Archant Dialogue to execute the new strategy for three years from summer 2018. The appointment came after a competitive tender, which was launched in 2017 and generated responses from more than 10 global content agencies. It confirms […]

New GumGum research finds that 75%t of brands were exposed to brand safety issues in 2017

New GumGum research finds that 75%t of brands were exposed to brand safety issues in 2017

GumGum, an artificial intelligence company with deep expertise in computer vision, released market research findings, conducted in concert with Custom, Digiday Media’s creative content agency, examining the brand safety crisis impacting the advertising industry. The​ in-depth study investigates how brands, agencies and publishers are addressing this issue while also examining the ways to help identify […]

New P&G videos showcase practical benefits of collaboration

New P&G videos showcase practical benefits of collaboration

P&G has launched a range of advice-led videos for independent retailers, designed to provide professional insight, offer helpful category advice and promote close collaboration with its brands.  Covering a range of topics, from convenience best-sellers, to tips on maximising the laundry fixture, the videos are now live on P&G’s ShelfHelp website and dedicated YouTube channel. […]

Brandwatch acquires content marketing platform BuzzSumo

Brandwatch acquires content marketing platform BuzzSumo

Brandwatch, the leading enterprise social intelligence company, today announced its acquisition of BuzzSumo, the world’s most popular content marketing and influencer identification platform. The acquisition of the BuzzSumo business builds on Brandwatch’s strengths as a group giving insights to marketers, adding both a leading position in the SMB market to complement its recognized leadership in […]

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