New P&G videos showcase practical benefits of collaboration

New P&G videos showcase practical benefits of collaboration

P&G has launched a range of advice-led videos for independent retailers, designed to provide professional insight, offer helpful category advice and promote close collaboration with its brands.  Covering a range of topics, from convenience best-sellers, to tips on maximising the laundry fixture, the videos are now live on P&G’s ShelfHelp website and dedicated YouTube channel. […]

Brandwatch acquires content marketing platform BuzzSumo

Brandwatch acquires content marketing platform BuzzSumo

Brandwatch, the leading enterprise social intelligence company, today announced its acquisition of BuzzSumo, the world’s most popular content marketing and influencer identification platform. The acquisition of the BuzzSumo business builds on Brandwatch’s strengths as a group giving insights to marketers, adding both a leading position in the SMB market to complement its recognized leadership in […]

Crowne Plaza and HuffPost unite to champion downtime for the modern day business traveller

Crowne Plaza and HuffPost unite to champion downtime for the modern day business traveller

Crowne Plaza® Hotel & Resorts and media technology company Oath today announce a collaboration to create ‘Downtime’, the ultimate hub for the modern business traveller. The business lifestyle channel launches today on HuffPost UK and hosts a mix of promotional features and editorial content, including an original scripted video series titled ‘Downtime’, created with BBC […]

BT launches Taboola Feed to bring infinite scroll content recommendations

BT launches Taboola Feed to bring infinite scroll content recommendations

Taboola, the leading content discovery platform, announced a partnership with BT, a leading publisher for news and sports. BT has implemented the Taboola Feed on both mobile and desktop pages driving recirculation of organic publisher content, while also serving sponsored editorial content. BT audiences will now see Taboola Feed – a continuous-scrolling feed of ‘cards’ […]

SEEN Group appoints British VOGUE’s Nicola Moulton and launch new creative division Studio SEEN

SEEN Group appoints British VOGUE’s Nicola Moulton and launch new creative division Studio SEEN

Global creative group SEEN has appointed British VOGUE’s former beauty and health director Nicola Moulton as its new creative director. Moulton will also spearhead SEEN Group’s new global content and creative development division, Studio SEEN. In her new role at SEEN Group, Moulton will oversee the development of all creative across the group’s divisions – […]

McCann London launch content films for Wimbledon ‘In Pursuit of Greatness’ campaign

McCann London launch content films for Wimbledon ‘In Pursuit of Greatness’ campaign

The All England Club, Wimbledon, is launching a series of content films created by McCann London to bring to life its ‘In Pursuit of Greatness’ campaign, focusing on what make the tournament so unique. The global brand campaign communicates the special characteristics of The Championships to audiences around the world. The two new content films, […]

MarComm News at Cannes Lions!

MarComm News at Cannes Lions!

During this full week (June 17-24) MarComm News is at the 64th Cannes Lions International Festival of Creativity, and will be bringing you all out exclusive content right here on our website and our various social channels. The start though hasn’t been without a few speed bumps! Our web host was unfortunately a victim of […]

MEC Launches Specialist Content Offer Wavemaker

MEC Launches Specialist Content Offer Wavemaker

MEC launches MEC Wavemaker, its global specialist content offer that brings together content strategy, social, partnerships and experiences, SEO and creative service expertise. MEC Wavemaker creates content based on insights from MEC’s unique purchase journey planning approach MEC Momentum. This looks at a brand’s purchase journey and identifies where content can deliver business impact. MEC […]