Pernod Ricard is partnering with Guala Closures to support The Malibu Games 2019 by rolling out 300,000 bottles with connected closures for the first time in the US. The new Malibu limited-edition connected bottles will be circulated in the states of Ohio and Texas, featuring Guala Closures’ pioneering smart bottle cap. The connected closures will […]
Virgin Media gave TV fans a unique glimpse of 2019’s Virgin Media British Academy Television Awards, with a 360 live stream from the red carpet, a robotic photo experience capturing beautiful shots of guests, behind the scenes interviews with award winners and the chance to win tickets to 2020’s BAFTA TV Awards. As part of […]
Canadian creative agency Cosette, launched a new series on Québec: Born to Let Go. Created to promote the destination in the French, US and Ontario markets, the series follows two pairs of travellers as they discover the province. It was created by the Alliance de l’industrie touristique du Québec, the organisation in charge of promoting […]
Well-known provider of affordable all-inclusive holidays and package deals, Blue Sea Holidays, will be working in partnership with email marketing pioneers Kickdynamicto drive engagement and keep their customers up to date with the very latest offers. Blue Sea Holidays, which is part of the Broadway Travel Group Consortium and a member of ABTA, have made a name […]
Shell has teamed up Kaley Cuoco to launch a five-part content series that challenges young people to reimagine their everyday journeys if they want to be part of a lower carbon future. Entitled ‘The Great Travel Hack,’ the series is an integrated digital-first campaign which will be housed on YouTube, targeting a younger audience interested […]
Verizon Media and Digital Catapult, the UK’s leading advanced digital innovation centre, and Arts Council England announce a new partnership that will see RYOT Studio, Verizon Media’s content marketing and XR experiences arm, sponsoring CreativeXR as its ‘Exclusive AR/ MR partner’. The deal will also facilitate the building of next-gen content experiences for RYOT’s clients […]
BrandContent has launched a new podcast – Outfoxed: The Disruptive Content podcast – the only podcast focusing on emerging content marketing trends. Hosted by the BrandContent team, the podcast is a series of 15-20 minute episodes interviewing industry thought-leaders from around the world analysing trends including; voice search, content automation, CRO, robot journalism, and AI. […]
Cadbury has revealed a social content push to support the return of its ‘Buy a Legend, Win a Legend’ promotion, featuring football legends Jamie Redknapp and Gary Neville. The initiative was developed in partnership with creative agency ELVIS. As part of this year’s ‘Buy a Legend, Win a Legend’ campaign, which is now in its […]
Video and animation content creation company AVC Immediais delighted to announce that Richard Baron and Angus Turner have joined the company as Creative Director and Creative Business Development Manager respectively growing and strengthening the company’s creative media division. AVC Immedia is a specialist in creating video, animation and digital content. Its client portfolio spans global […]
Asana, a leading work management platform for teams, announced the introduction of Asana for Marketing and Creative Teams, an end-to-end solution for teams to manage their entire marketing and design process from start to finish. The suite of new features and integrations are now available in Asana’s recently launched product offering, Asana Business. According to […]