A new study conducted by Phoenix Marketing International (Phoenix MI) found that while Netflix dominates the content streaming market, there is still opportunity in the sector. The study found that 81% of US adults that stream online video hold a Netflix account, with the next most popular streaming platforms being Amazon Video at 46%, Hulu […]
Marketing communications agency Edit has announced that it secured The Rank Group as a client for SEO & Content Marketing following a competitive 4-way pitch. The one-year contract will see Edit deliver an SEO strategy, underpinned by content marketing, that will drive up awareness of Rank Group’s Mecca Bingo and Grosvenor Casino brands. Edit was formed in mid-2018 following the merger […]
The Economist Group announced the findings from its latest global content marketing study, ‘Cracking the Content Code’. The white paper is based on analysis of The Economist Group’s own client content programmes over a 12-month period: more than 50 microsites created for brands in the US, EMEA and APAC as well as all media units […]
Following a launch at the Sundance Film Festival, TIME and Felix & Paul Studios have made an exciting announcement. After sending VR cameras up to the International Space Station in December 2018, they are ready to start shooting a year-long VR project, ‘The ISS Experience’, that will provide people on earth a never-before-seen perspective of […]
London based influencer marketing agency Connects has partnered with some of the UK’s most prominent influencers, to tell their unadulterated stories and explain what makes their views verified. Launching in January, the IGTV series and longer-format podcasts #VerifiedViews, have been created to help, inspire and bring to life what it is really like to be influential. No scripts, […]
Brand USA, the destination marketing organisation for the United States, launched United Stories. United Stories is a mobile content creation lab that will travel the United States capturing warm and welcoming stories told from local perspectives. This content will inspire international travellers to visit the USA. Accomplished content creators, storytellers, and influencers will visit various points […]
Beano Studios have unveiled a new window display at their Fleet Street office in London, featuring a choir of singing rubber chickens to delight the public during the holiday season. Inspired by the immense popularity of rubber chicken content on Beano.com, the bonkers display is brought to life at the press of a button which […]
Zippo has announced it has trademarked the unique sound of its windproof lighter, marking a momentous achievement for the iconic brand. Celebrating over 85 years of history, the Zippo Click will now be in good company, officially recognised as one of the most recognisable sounds in the world. Granted first in the United States, with […]
Since 1994, Tim Hortons has been bringing Canadian values to life through its iconic True Stories campaign inspired by the lives of Canadians across the country. Now, Tim Hortons is bringing True Stories back to its roots in a modern and authentic way. Chosen from almost 18,000 stories received organically through the Tim Hortons […]
 National Geographic and WeWork announced a marketing partnership to bring experiences and events for the network’s new limited series Valley of the Boom into the workplace. Beginning December 3, select WeWork locations in New York, Los Angeles and San Francisco will be transported back in time to the early days of the tech boom, […]