WARC 100: Lessons from the world’s top effectiveness campaigns revealed

WARC 100: Lessons from the world’s top effectiveness campaigns revealed

WARC, the global marketing intelligence service, has released ‘Lessons from the world’s top effectiveness campaigns’ to uncover shared creative, media and measurement strategies. The report analyses the results of the latest WARC 100, an annual ranking of campaigns based on their performance in effectiveness awards from around the world. The four lessons from the 2018 […]

Mestiça Agency unveils Flags campaign for Brazilian magazine Viaje Mais

Mestiça Agency unveils Flags campaign for Brazilian magazine Viaje Mais

Mestiça Agency creates campaign for the Collection of Books about Continents for the Brazilian magazine Viaje Mais. The campaign was made up of five ads that use the flags of several countries as the main element, and the routes and destinations as creative concept. Credits: Agency: Mestiça Client: Editora Europa Product: Coleções Viaje Mais Title: […]

Tinder signs multi-year partnership with Manchester City

Tinder signs multi-year partnership with Manchester City

Manchester City have agreed a new multi-year partnership with Tinder, the world’s most popular app for meeting new people. A giant City-branded blimp soared over Manchester to mark the beginning of the relationship, whilst Tinder will also switch its colours across its social platforms to sky blue as they show their support for Pep Guardiola’s […]

Antidote boosts creative department with new hires

Antidote boosts creative department with new hires

Creative agency Antidote has appointed Digital Designer Ross Hammond and Creative Rosanna Walker to join its creative department. Both will work across the agency’s full client list, which includes Mazda, Ascot racecourse, Leo Pharma, Zeek and Royal Holloway University. Hammond’s appointment is intended to bring further digital-first thinking into Antidote’s design department. He joins from […]

Global brand design consultancy Elmwood launches new tech–creative accelerator hub

Global brand design consultancy Elmwood launches new tech–creative accelerator hub

Elmwood, the world’s most effective brand design consultancy, is set to launch its first accelerator programme in June 2018. Elmwood LaunchPod is a unique project bringing creative and technology start-ups together into a thriving creative community, collaborating with them over a 12-week programme designed to take their businesses to the next level. Initial details about […]

The Future of AI-Human Hybridity is Visualised in FIELD’s Thought-Provoking Short

The Future of AI-Human Hybridity is Visualised in FIELD’s Thought-Provoking Short

As the world moves towards an increasingly automated future, FIELD launches a thought-provoking short film that explores what it feels like to be an augmented human being. With AI systems playing an ever-growing role in our day-to-day decision making, creative studio FIELD highlights a timely and important topic. Harnessing the insight that human and artificial […]

Spotify and Saturday Morning’s New Platform Celebrates Black History Every Day

Spotify and Saturday Morning’s New Platform Celebrates Black History Every Day

 While Black History month came to a close on February 28th, Spotify and Saturday Morning have partnered to make sure contributions and achievements of black creators are celebrated every day with the debut of “Black History Is Happening Now,” an initiative that highlights all throughout the year black artists who continue to shape the […]

Alexander Skarsgård is a Globetrotting Spy in Tumi’s Haute New Luggage Ad

Alexander Skarsgård is a Globetrotting Spy in Tumi’s Haute New Luggage Ad

 No James-Bond-style courier-spy is complete without his beautiful but rugged suitcase, says a new five minute ad from luggage maker Tumi. Alexander Skarsgård of True Blood and Big Little Lies fame plays a mysterious man of impeccable taste and considerable means in the moody fashion campaign from EP+Co. He embarks on a cloak-and-dagger mission […]

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