Woolmark, the global authority on wool, has a guide for shoppers this season. For over 50 years, the non-profit has championed the fiber’s eco-credentials and quality maintenance better than anyone. With wool’s wide attainability and sustainability top of mind, the organization wanted to educate consumers about wool’s longevity as delivered by the fabulous Angelica Huston . Backed […]
Every year, in observance of International Human Rights Day on December 10, millions of letters are sent to the persecuted from people they’ve never met. The messages help convince government officials to release the imprisoned for expressing their opinion, stop the use of torture and end other human rights violations. It’s all done in connection […]
FCB Joburg is putting its creative future in the hands of young and ready talent. Suhana Gordhan and Tian van den Heever, both of whom are no strangers to the advertising industry, have been promoted to Executive Creative Directors joining Neo Segola who became an ECD last year. The trio have consistently been creating highly contagious, well-awarded […]
Celebrated creative duo Matt Saunby & Adam Chiappe craft pivotal ad for the challenger fintech brand Azimo who say ‘hard work deserves more.’
Creative agency 2050 & Azimo are drawing attention to the hard work of migrants in Europe in new Pan-European brand campaign. Azimo, which means ‘support’ in Swahilli, is a digital global money transfer service challenging banks and established players such as Western Union to make it faster, cheaper and easier for hardworking people and businesses […]
Buy the T-Shirt “F1-L6” for $1.599.000 and get an apartment for free!
As announced in November 2018, for the first time ever DIESEL, together with the real estate group Bel-Invest, has entered the world of real estate with the first residential DIESEL building, located in Miami, Florida. And what was the workaround to keep clothes front-and-center in the project, starting from the launch? An unconventional campaign called […]
A troop of military service members are welcomed home with a surprise greeting in Toyota’s new :90-second holiday spot
With the holiday season in full swing, Toyota continues to highlight the importance of family and friends coming together. This year’s holiday spot, “Yellow Paper”, features military service members returning home for the holidays to a touching homecoming surprise. The :90-second spot premiered during NBC’s Sunday Night Football “Thanksgiving Special”, with a live throw coming out of […]
Today’s society faces superabundance of visual stimuli of all sorts. Being overflown with colors and pictures, people can’t keep track of their emotions anymore. Vladimir Vaskevich – an entrepreneur and couch – has created a unique project called “Trip in the dark”. He conducts excursions around the city, and they are unusual in both content […]
Appointed Creative Agency of Record
The & Partnership London has been appointed as NatWest’s Creative Agency of Record. After a short process with roster agencies during the summer, The & Partnership were appointed to lead on 2020 activity. We’ve loved the passion, enthusiasm and energy with which they’ve approached this brief so it makes sense to continue this partnership and […]
The LTA is conducting a full roster agency review, with the process run through Creativebrief. The review includes searches for Creative and Strategic; Social and PR; and Media agencies, with the organisation open to appointing agencies for each, or one full-service agency. The agency roster review is part of the LTA’s determination to open up […]
West London Mission (WLM) – a charity working to empower people affected by homelessness, poverty and trauma to live more fulfilling lives – is working to grow support by making homelessness more relatable in a new campaign by AMV BBDO. In a series of (three) outdoor ads and social executions, the distinctive quirks, likes and […]