Tourism Australia invites Indians to ‘Experience the Game and Beyond’ at the ICC T20 World Cups in 2020

Tourism Australia invites Indians to ‘Experience the Game and Beyond’ at the ICC T20 World Cups in 2020

Australia, host nation of the ICC T20 World Cups, has unveiled its latest India focused tourism campaign. In the run up to the next major global event in cricket, Tourism Australia’s call to ‘Experience the game and beyond’ is targeted at passionate Indian cricket fans, offering them a combined experience of world-class cricket and an […]

Marmite hands out branded sandpaper at Lord’s, as spat with Vegemite continues

Marmite hands out branded sandpaper at Lord’s, as spat with Vegemite continues

Marmite is handing out branded sandpaper as the second Ashes Test featuring England against Australia starts at Lords’ Cricket Ground. The tactical push, created by adam&eveDDB, is a light-hearted reference to the ‘Sandpapergate’ – the scandal when the Australian national cricket team’s Cameron Bancroft was caught by TV cameras trying to rough up the side of […]

Sky Sports Cricket features first ever Hindi language promotion to highlight upcoming England v India Test match

Sky Sports Cricket features first ever Hindi language promotion to highlight upcoming England v India Test match

Sky Sports Cricket is to broadcast its first ever dual Hindi and English language promotion ahead of the upcoming England v India Test series. The campaign launches July 28 in advance of the first game of the five match series. The promotion has been created in-house by Sky and will be delivered via AdSmart to a […]

R Ashwin endorses coding literacy in kids in association with Eupheus Learning

R Ashwin endorses coding literacy in kids in association with Eupheus Learning

Eupheus Learning, a Delhi based EdTech firm, along with Ravichandran Ashwin, the acclaimed Indian International cricketer has launched a video campaign to promote coding literacy among kids in India. In the video, Ashwin can be seen working with Robogarden, an international, award-winning, product aimed to boost and encourage students to learn coding in a fun […]

Lowe Lintas India and Hindustan Unilever launch ‘Playing Billion’ campaign to promote hygiene

Lowe Lintas India and Hindustan Unilever launch ‘Playing Billion’ campaign to promote hygiene

Hindustan Unilever Limited, as part of their Swachh Aadat, Swachh Bharat initiative recently launched a new campaign – ‘Playing Billion’ to promote three simple hygiene habits among children. The campaign was launched by film actress Kajol Devgan, the newly appointed advocacy ambassador for the initiative. One-third of India’s children fall ill repeatedly, and this can […]

Kia catches a 1970s vibe with new promotional video for Surrey County Cricket Club competition

Kia, the principal sponsor of Surrey County Cricket Club, has launched a 70’s inspired instructional video featuring Surrey star Jade Dernbach to promote the club’s Kia Catch competition. Global marketing & communications agency INNOCEAN UK was briefed by Kia to find an engaging and humorous way to promote the competition which would resonate with cricket […]