Impact announces the acquisition of Mediarails

Impact announces the acquisition of Mediarails

Impact, a natively-integrated suite of products for fraud protection, marketing attribution and analytics, and performance partnership management and optimisation, announced the complete acquisition of Mediarails. The acquisition adds full CRM and marketing automation capabilities to the Impact service offering for the discovery, recruitment and engagement of new digital marketing partners, including influencers. “As the market […]

New Strategy Director appointed at Armadillo as growth plans continue

New Strategy Director appointed at Armadillo as growth plans continue

Armadillo, the CRM specialist which works with big-name brands including McDonald’s, Hotels.com and Disney, continues with its ambitious growth plan following a management buy-out in February with the appointment of Fiona Craig as Strategy Director. The former Havas Helia Planning Director is now taking the lead as Armadillo’s first senior strategy director. Her role will […]

The Telegraph, News UK and The Guardian News & Media join forces to create joint Advertising Platform

The Telegraph, News UK and The Guardian News & Media join forces to create joint Advertising Platform

Guardian News & Media, News UK and The Telegraph are announcing The Ozone Project – a jointly-owned audience platform. The Ozone Project, currently in Alpha, will offer advertisers and agencies direct and transparent access to an audience of more than 39.4m million unique users in brand safe, fraud free, premium environments across the UK’s most […]

First Digital Design Director for Armadillo as Rob Pellow appointed

First Digital Design Director for Armadillo as Rob Pellow appointed

Armadillo, the CRM specialist which works with big name brands such as McDonald’s, Disney and Hotels.com, has appointed Rob Pellow as its first Digital Design Director. The former Dyson employee is now responsible for the development of conceptual creative ideas and will have direct leadership of Armadillo’s creative, development and copy team. Pellow has six […]

Table19 poaches RAPP’s Andy Barwood as new ECD

Table19 poaches RAPP’s Andy Barwood as new ECD

Award winning CRM agency, Table19 has appointed Andy Barwood as executive creative director, to support its continued growth. Andy brings a wealth of experience to Table19 having most recently lead the UK business’s creative output at RAPP. While in this role, he led campaigns for Virgin Media, PayPal, Nestle Water and Mercedes. At Table 19, […]

New CSD for Armadillo CRM as Steve Jefferys appointed

New CSD for Armadillo CRM as Steve Jefferys appointed

Armadillo, the CRM specialist agency working with brands such as McDonald’s, hotels.com and Disney, has appointed Steve Jefferys as Client Services Director to head up the Client Service team of 12 across all of the agency’s clients. Jefferys worked for 13 years in London agencies, including CHI & Partners, Kitcatt Nohr, Proximity London and TMW, […]

Prophecy Unlimited boosts strategic power with James Caig appointment

Prophecy Unlimited boosts strategic power with James Caig appointment

Prophecy Unlimited, the CRM agency specialist in joined-up customer journeys, has completed its executive board line-up with the appointment of James Caig as Head of Strategy. Caig’s hiring follows Prophecy Unlimited’s launch last year to create a Bristol-based agency of more than 200 people focused on insight, creativity, data and technology to help clients predict […]

St Ives launches new agency: Edit

St Ives launches new agency: Edit

International marketing group St Ives has announced the merger of three of its businesses, creating a new agency which unites data science and marketing technology to power through-the-line CRM and media. Response One, Amaze One and Occam will merge to become Edit. With clients including Cosmos Travel, Azzurri Group, Pizza Hut along with leading automotive […]