CULT expands NYC offering with launch of Studio and appointment of Head of Production

CULT expands NYC offering with launch of Studio and appointment of Head of Production

The independent creative agency CULT announced the opening of its newly-located Dumbo office and on-site content studio, the second in its growing business. With Chief Strategy Officer and co-founder Bridey Lipscombe as the figurehead, the new office continues to work as a strategic partner to its US-based clients and will act as an extension of […]

Creative agency CULT launches Mindscape, a voice-activated mental health app

Creative agency CULT launches Mindscape, a voice-activated mental health app

The independent creative agency CULT has launched its first ever Amazon Alexa and Google Home voice app, Mindscape. Created to offer front-line support to people suffering from anxiety or a panic attack, Mindscape was released on October 9 and is the first product created by CULT Experiment, the agency’s new offering – an innovation lab […]

Boys + Girls Promise “Fullfullment” as they Reveal the Cult of McDonnells Curry Sauce

Boys + Girls Promise “Fullfullment” as they Reveal the Cult of McDonnells Curry Sauce

Boys + Girls, Ireland’s largest independently owned creative agency, has revealed a dramatically different but still tongue-in-cheek new campaign for McDonnells Curry Sauce. The new 60 second TV film has just launched and will be supported across TV, radio, social, outdoor, digital and print. In their latest instalment, the fourth in the series, Boys + […]

Lauren Smeets joins CULT as Talent Strategist

Lauren Smeets joins CULT as Talent Strategist

CULT welcomes Lauren Smeets as its new Talent Strategist. Smeets joins the agency from millennial e-commerce platform, Student High Street where she held the role as Influencer Manager, here she developed and executed strategy, managed relationships between influencers and brands and monitored and analysed influencer engagement across social media. Before joining this ‘destination platform’, Smeets […]

Matt Watson joins CULT as Executive Creative Director

Matt Watson joins CULT as Executive Creative Director

The independent digital agency, CULT has announced its appointment of Matt Watson as Executive Creative Director. Previously, a creative director at Digitas UK and SapientNitro. Since Cat Turner and Bridey Lipscombe opened its doors in 2012, CULT has seen exceptional growth, attracting brands such as Barbour, Agent Provocateur, Farfetch, Royal Salute, Sally Hansen and Marc […]

BMW Make Private Art Collections Public in Exclusive New Films

BMW Make Private Art Collections Public in Exclusive New Films

BMW Art Guide by Independent Collectors launch the first in a series of filmed components of the guide. Conceived and produced by Cult and directed by Robin Fraser, the films feature renowned curator and editor Francesca Gavin and social media influencers, including Pari Eshan (AKA Pari Dust) and Andrea Denver. The films document Francesca with […]

Absolut Team with Cult to Launch “A Night for Change” Campaign

Absolut Team with Cult to Launch “A Night for Change” Campaign

Absolut, Crane.tv and Cult, unveil an inspiring new project, ‘A Night for Change’ which aims to celebrate global unity through a single night of international artistic expression. In ‘A Night for Change’, Absolut, Cult and Crane.tv brought together seven artists in seven countries around the world, uniting them for a common cause of positive action. […]