Luxury Brands and Advertising Budgets: A Redirect Needs to Happen

Luxury Brands and Advertising Budgets: A Redirect Needs to Happen

No one can accuse luxury brands of cutting corners where advertising spend is concerned. On average, they divert 8% of their turnover into funding advertising initiatives. In the US for example, luxury brands invested more than $5 billion in advertising last year, accounting for a significant portion of overall marketing expenditure. Love it or hate […]

iProspect reveals tech trends brands need to know

iProspect reveals tech trends brands need to know

Global performance marketing agency iProspect revealed some of the top trends in how brands can leverage the enormous power of machine learning and technology to create new applications and improve customer experience. These trends have been identified in iProspect’s annual survey, Future Focus: The New Machine Rules: Enhancing Customer Experience is Essential Customers are increasingly expecting […]

Code Computerlove redesigns Bentley Collection eCommerce site

Code Computerlove redesigns Bentley Collection eCommerce site

Luxury automotive brand Bentley has re-launched its online Bentley Collection store with a refreshed design and a more conversion focused customer experience. The Bentley Collection is a range of luxury clothing, accessories, gifts and items for the home that embody the essence of the Bentley marque. Products are available to buy via Bentley dealerships and […]

Two CX industry experts join the Customer Experience Group

Two CX industry experts join the  Customer Experience Group

The Customer Experience Group is pleased to announce the expansion of its team with the appointments of Craig Lee as Customer Experience Director of Activate Experience and Thierry Noel as Executive Director of Strategy and Development of Albatross CX. The Customer Experience Group is an alliance of three leading global agencies: Activate Experience, Albatross CX, […]

Businesses that prioritise customer experience significantly outperform competitors, according to Adobe

Businesses that prioritise customer experience significantly outperform competitors, according to Adobe

Businesses that focus on customer experience have the capacity to significantly outpace their competitors, according to Adobe’s Digital Trends 2018 report. The report, published in association with Econsultancy, surveyed 13,000 marketing, creative and technology professionals in the US, APAC and EMEA to look at the most significant trends impacting digital strategies in the short term. […]

Merkle hires EMEA Creative Director and expands its Customer Experience team in the region

Merkle hires EMEA Creative Director and expands its Customer Experience team in the region

Merkle, a leading technology-enabled, data-driven performance marketing agency, has boosted its Customer Experience (CX) team with two senior hires in EMEA, amid ambitious plans to expand the division in the region. Guy Howland has been appointed to the newly created role of creative director, with responsibility for leading a team that delivers data-driven creative solutions […]

Tribal Worldwide London Launches Total Experience (TX) Offering

Tribal Worldwide London Launches Total Experience (TX) Offering

Award-winning agency, Tribal Worldwide London, announces the launch of its new agency structure designed to help brands win in the experience economy. Tom Roberts, CEO, says: “I believe that businesses should embrace the concept of Total Experience (TX) and invest in improving it for the benefit of customers, employees and the bottom line. TX takes […]

Global community of customer experience professionals TribeCX appoints new Chair

Global community of customer experience professionals TribeCX appoints new Chair

TribeCX, the practitioner-led customer experience community, has appointed Mark Harrison as its new Chair. Harrison will lead TribeCX toward becoming a globally preferred partner for help building customer experience capabilities that deliver business goals. Mark brings a wealth of understanding in the CX field, having led Shell’s global customer experience initiatives as General Manager, Customer […]

Accenture to Acquire Irish Creative Agency Rothco

Accenture to Acquire Irish Creative Agency Rothco

Accenture has entered into an agreement to acquire Rothco, a full-service creative agency. Located in Dublin, Rothco will boost Accenture Ireland’s creative capabilities and those of Accenture Interactive as an experience agency in Europe. The acquisition is subject to regulatory approval by the relevant authorities and other customary closing conditions. Financial terms of the transaction were not […]