Cyance, a multi-award winning B2B customer behaviour SaaS company, has announced the appointment of Gary Boyce to the position of non-executive chairman. Boyce joins the company’s expanding board to drive growth, help retain customers, and develop its staff. Boyce brings a wealth of expertise to Cyance, with more than 30 years of experience predominantly in […]
Cyance, a multi-award winning B2B customer behaviour technology company, has announced a partnership with Punch!, an account-based marketing agency. The relationship sees Punch! deploying the Cyance Nexus predictive marketing platform to support highly targeted and personalised marketing campaigns for their clients. The Nexus Behaviour Based Marketing Platform uses predictive analytics and machine learning technology to […]
Cyance, a multi-award winning B2B customer behaviour technology company, has announced a partnership with leading B2B technology marketing agency Chief Nation. The relationship sees Chief Nation deploying the Cyance Nexus predictive marketing platform to deliver pioneering demand generation and account-based marketing (ABM) results to clients across the globe. The Nexus platform tracks the online research […]
Cyance, a multi-award winning B2B customer behaviour technology company, has unveiled a major new update, Nexus Engage, to its pioneering B2B customer behaviour platform, Nexus. Nexus Engage is a powerful new ‘audience activation module’ that connects Nexus customer intent audience segments into digital advertising campaigns. This account-based advertising approach is proven to transform lead generation results. […]