Häagen Dazs Celebrates Valentine’s Day with Cherry Blossom Floral Tribute

Häagen Dazs Celebrates Valentine’s Day with Cherry Blossom Floral Tribute

Häagen-Dazs, the iconic luxury ice cream, once again surprises consumers as it launches its first ever Valentine’s Day limited-edition variant. The on-trend floral Cherry Blossom flavour will be available online through a partnership with Ocado to mark Cupid’s special occasion. Staying true to last year’s brand reset, which focused on recruiting millennials and its commitment […]

Castello Creates a Sensation in the Cheese Aisle with New Packaging Design by Bulletproof

Castello Creates a Sensation in the Cheese Aisle with New Packaging Design by Bulletproof

Arla Foods has teamed up with the London office of strategic brand design agency Bulletproof to create a contemporary new packaging design for global cheese brand Castello. Bulletproof was appointed to the project in 2016 without a pitch. Castello’s commitment to creative cheesemaking with techniques and ingredients from around the world, had led to its […]

GS&P Convince Food & Wine To Change Their Name For ‘Got Milk?’

GS&P Convince Food & Wine To Change Their Name For ‘Got Milk?’

Goodby Silverstein & Partners (GS&P) convinced Time Inc.’s monthly magazine Food & Wine, to change their name to ‘Food & Milk’, as part of an inventive execution for “got milk?”. It marks the first time Food & Wine has changed their name from Food & Wine to a brand on a cover wrap. The goal of the placement is to get Californians to rethink how food and milk […]

Space Teams with Arla to Boost Awareness of its Yellow Top Milk

Space Teams with Arla to Boost Awareness of its Yellow Top Milk

Creative agency Space has launched a new experiential campaign for Arla, the UK’s largest farmer-owned dairy company, to promote the dairy brand’s Arla BOB milk – the country’s first yellow top bottle, introduced in 2016. Arla BOB is the first-ever milk with the low fat of skimmed but the same taste and quality as semi-skimmed. […]

Danone Launches New Light & Free Yogurt Range with Major Campaign

Danone Launches New Light & Free Yogurt Range with Major Campaign

[KGVID width=”600″ height=”338″]http://marcommnews.com/wp-content/uploads/2016/05/DANONE_SHADOW_60_SEC_2016-05-12_1800.mp4[/KGVID] Danone is launching a major TV and online campaign for its new Light & Free Greek-style yogurt brand. The campaign, created by RKCR/Y&R in conjunction with digital agency Versus, will run across TV, Facebook, YouTube, Instagram and outdoor from Monday, May 16th. In the TV and online ad, a young woman eats […]

BrandOpus Designs Category Leading Identity For Cathedral City

BrandOpus Designs Category Leading Identity For Cathedral City

Cathedral City launches its new identity and pack design created by brand design specialist, BrandOpus. The highest grossing cheese brand in the UK, Cathedral City is one of the most prominent brands within the category. However, as a result of impressive growth and considerable range extensions in recent times, the brand was beginning to appear […]