The Shipyard Launches PULSE Breaks Ground with First True Holistic Measurement of Brand Love

The Shipyard Launches PULSE Breaks Ground with First True Holistic Measurement of Brand Love

Brand Love is in the air this week at the Engineering Brand Love Summit, a joint event hosted by Brand Innovators and The Shipyard, where marketers will have an exciting new data analytics tool at their disposal—PULSE—which is rolling out in beta test mode and represents the most comprehensive measurement of Brand Love to date. Developed by […]

Savanta acquires UK division of market research and data analytics agency Future Thinking

Savanta acquires UK division of market research and data analytics agency Future Thinking

Savanta, the global intelligence business, today announces the acquisition of the UK division of Future Thinking, a global data driven intelligence company that combines research with data science to produce actionable insight for clients, including Unilever, British Gas and LEGO.  “We welcome the Future Thinking UK team to Savanta with open arms,” comments Roger Perowne, Global CEO at Savanta. “We’re pleased […]

Savvy data specialists unveil hat-trick of smart additions for clients

Savvy data specialists unveil hat-trick of smart additions for clients

AI and Machine Learning (ML) brand Third Foundation has launched a trio of new products to enable customers to utilise data more effectively so they can further grow their organisations online. The firm, established in 2019, uses its proprietary framework to help marketing departments identify customer behaviours, improve online performance and understand – and predict […]

Proximity London announces senior data promotions and creates new vice-president role

Proximity London announces senior data promotions and creates new vice-president role

Proximity London is announcing the promotion of Claire Tusler, its data strategy partner, to head of data and analytics. Tusler replaces Amanda Arthur who is being elevated to the newly-created role of vice-president, data and analytics. The changes reflect the significant and continued growth of the agency’s data team over the last two years. Tusler […]

Dentsu Announces Agreement to Acquire a 51% Stake in Sokrati

Dentsu Announces Agreement to Acquire a 51% Stake in Sokrati

Dentsu Inc. announced its global business headquarters Dentsu Aegis Network Ltd., has reached an agreement to acquire a 51% stake in Sokrati Technologies Private Limited, a data analytics and performance marketing company in India, with an option of making it a wholly owned subsidiary in the future. Founded in 2009, Sokrati is India’s leading data-driven […]