Prepare for GDPR: Privacy, consent, and the value exchange

Prepare for GDPR: Privacy, consent, and the value exchange

With the new General Data Protection Regulation around the corner, with just under three months to go, businesses should be aware of the significant changes to data collection – and the opportunities it brings. Research into marketers’ attitudes indicates that three quarters of UK marketers view GDPR as offering opportunity, as when it comes to […]

IPG Mediabrands Makes Further Investment in Data & Talent

IPG Mediabrands Makes Further Investment in Data & Talent

IPG Mediabrands has announced a global collaboration with Nielsen that will see a first-of-its-kind integration of their data and technology solutions. In the UK, the deal will enable Nielsen’s buyer-based audience data (NBI) to be matched with millions of IPG Mediabrands’ consumer identity graphs, housed within AMP. AMP (Audience Management Platform) is IPG Mediabrands’ holistic, […]

Successful brands allocate 13% of media budgets to OOH, according to WARC’s Global Ad Trends

Successful brands allocate 13% of media budgets to OOH, according to WARC’s Global Ad Trends

WARC, the international authority on advertising and media effectiveness, has released its latest monthly Global Ad Trends report, digesting up-to-date insights and evidenced thinking from the worldwide advertising industry, with a focus on out of home advertising. Based on media channel data in 96 countries and detailed findings from the world’s key ad markets – […]

Transparency is the key to making more consumers happy with data sharing, says new DMA & Acxiom research

Transparency is the key to making more consumers happy with data sharing, says new DMA & Acxiom research

In 100 days the General Data Protection Regulation (GDPR) comes into force, bringing with it new laws covering how businesses collect, store and use consumer data. As businesses prepare for the new rules, almost two-thirds (61%) of consumers are already happy with the amount of personal information they share. This change in attitudes has been […]

Time Inc.’s Paul Lowrey highlights why brands need to press CTRL+ALT+DEL in 2018

Time Inc.’s Paul Lowrey highlights why brands need to press CTRL+ALT+DEL in 2018

2017 marked a watershed year for digital brand advertising with factors including trust, transparency, safety, measurement, user experience, consolidation, Facebook/Google dominance and the use of data all up for debate. Throw in a wobbly economy, Brexit (ahem), GDPR and the welcome, but as yet un-established changes brought by the Coalition for Better Advertising, and 2018 […]

Postmates launches data-driven “We Get It” campaign by 180LA

Postmates launches data-driven “We Get It” campaign by 180LA

Postmates, one of the only on-demand delivery apps that can deliver anything from anywhere, announced a “We Get It” 360 brand marketing campaign that captures how on-demand ‘anything’ is quickly becoming a way of life — particularly in the app’s largest market of Los Angeles. From Pho, aspirin and coffee runs for the office, to […]

YouAppi Doubles Mobile User Conversion Rates with Powerful Re-Engagement Solution

YouAppi Doubles Mobile User Conversion Rates with Powerful Re-Engagement Solution

YouAppi, a leading growth marketing platform for premium mobile brands, announced the launch of its Re-Engagement solution, created to maximise the value of all mobile users, whether acquired organically or through the YouAppi platform. YouAppi Re-Engagement was designed to work in tandem with YouAppi’s User Acquisition (UA) solution as part of its 360 Platform. It […]

Global adspend growth to accelerate to +4.7% in 2018, reaching a total of US$572bn

Global adspend growth to accelerate to +4.7% in 2018, reaching a total of US$572bn

WARC, the international marketing intelligence service, has released its latest monthly Global Ad Trends report digesting up-to-date insights and evidenced thinking from the worldwide advertising industry. Focusing on advertising expenditure in 96 markets, this latest Global Ad Trends report includes key trends in spending patterns by media and geography since 2009, a round-up of 2017, […]

Nano Interactive launches INSIST, the first of its kind solution for Next Generation Intent Targeting

Nano Interactive launches INSIST, the first of its kind solution for Next Generation Intent Targeting

One of Europe’s leading search based targeting provider, Nano Interactive, launches Nano INSIST (Instant Search-intent Targeting), the next generation solution for intent targeting and the first offering of its kind in Europe. Advertisers have long seen the value in search as a key indicator of consumer intent. However, many solutions in the market still work […]

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