New campaign sees David Beckham “Under Attack” from a swarm of mosquitoes

New campaign sees David Beckham “Under Attack” from a swarm of mosquitoes

 A new campaign backed by a coalition of global organisations and celebrities, is calling upon leaders to prioritise the fight against malaria, or risk undoing decades of unprecedented progress. The Beckham-backed campaign, Malaria Must Die, So Millions Can Live, launches with a film made by Ridley Scott Associates (RSA), showing David inside a glass box […]

H&M launches Adam & Eve/DDB’s David Beckham campaign

H&M launches Adam & Eve/DDB’s David Beckham campaign

H&M has released its first ad created by Adam & Eve/DDB, a trailer for a longer film featuring David Beckham and the American comedian Kevin Hart. In the 30-second ad Beckham receives a phone call from his agent who tells him that Hart wants to come to stay with him to prepare for the part […]

H&M plots David Beckham ‘t-commerce’ Super Bowl ad

H&M plots David Beckham ‘t-commerce’ Super Bowl ad

H&M is planning to broadcast a Super Bowl TV ad starring David Beckham that will allow viewers to buy items from the former footballer’s underwear range directly through their TVs. According to reports, the Swedish fashion retailer is returning to the Super Bowl after a year away with a campaign for Beckham’s Bodywear range. Viewers […]