Dentsu Aegis forecasts improved ad spend outlook for 2018

Dentsu Aegis forecasts improved ad spend outlook for 2018

Dentsu Aegis Network’s latest Ad Spend Forecasts, based on data received from 59 markets, puts global growth at 3.6% in 2018, up from 3.1% in 2017.  Events will play an important role in 2018, with the Winter Olympics & Paralympics, FIFA World Cup in Russia and the US Congressional elections all expected to stimulate ad spend growth. At […]

MarComm’s Magnificence – 2017’s Media Magnificent

MarComm’s Magnificence – 2017’s Media Magnificent

MarComm’s Magnificence is a series where we highlight Magnificent individuals from the Marketing, Design, Advertising, and Communications industries. For the second part of this series we would like to honor those who have successfully led and greatly impacted the growth of Media Companies. From the Co-Founder of Whalar, an influencer marketing agency, disruptive B2B Publishers, […]

Kerry King Appointed Head of Investment at MediaCom North

Kerry King Appointed Head of Investment at MediaCom North

MediaCom North have appointed Kerry King as their new Head of Investment. Kerry joins the Contents and Connections agency after 19 years at Dentsu Aegis Network (formerly MediaVest), where she most recently held the position as Commercial Development Director within Amplifi. In the newly created role, Kerry will be responsible for working with investment heads […]

TSB Launches Major New Marketing Campaign To Celebrate The Extraordinary Achievements of Ordinary People Across Britain

TSB Launches Major New Marketing Campaign To Celebrate The Extraordinary Achievements of Ordinary People Across Britain

TSB has launched a major new marketing campaign celebrating its partnership with Trinity Mirror’s Pride of Britain Awards, which recognises the achievements of ordinary people doing extraordinary things in local communities right across Britain. The integrated marketing campaign – which runs across online, social media, the TSB branch network media partnerships and TV – includes […]

Brand Street India Launches “Rural Street”, an Initiative in Rural Marketing

Brand Street India Launches “Rural Street”, an Initiative in Rural Marketing

Brand Street India, a leading integrated marketing agency has launched “Rural Street”, a new identity for its Rural Marketing branch. Mr. Rajesh Dogra has been tasked with the agency’s planning and implementation of rural projects nationally in India. The agency continues its expansion into the space through cutting edge initiatives and a multi-functional dedicated team. […]

Dentsu Announces Agreement to Acquire a 51% Stake in Sokrati

Dentsu Announces Agreement to Acquire a 51% Stake in Sokrati

Dentsu Inc. announced its global business headquarters Dentsu Aegis Network Ltd., has reached an agreement to acquire a 51% stake in Sokrati Technologies Private Limited, a data analytics and performance marketing company in India, with an option of making it a wholly owned subsidiary in the future. Founded in 2009, Sokrati is India’s leading data-driven […]

Campaigns featuring out of home activity see 13% higher purchase intent

Campaigns featuring out of home activity see 13% higher purchase intent

Out of home (OOH) work’s inclusion in marketing campaigns has been found to considerably bolster the public’s purchase intent, according to a five year study from Posterscope and Dentsu Aegis Network. Analysing over 50 individual client campaigns, testing more than 1,500 creative executions and surveying over 20,000 respondents, the Integrated Communications Evaluation (ICE) study found […]