Dentsu Aegis Network announces the acquisition of Namics AG

Dentsu Aegis Network announces the acquisition of Namics AG

Dentsu Aegis Network announced that it has signed a definitive agreement to acquire Namics AG, a leading full-service digital agency in Switzerland and Germany. Following the acquisition, which is subject to approval from the German competition authority, the company will become ‘Namics – A Merkle Company’. Namics’ digital experience, creative and service design expertise complements […]

Dentsu Aegis Network acquires B2B International

Dentsu Aegis Network acquires B2B International

Dentsu Aegis Network announced the acquisition of B2B International, a leading specialist business-to-business (B2B) market research company. B2B International will become part of gyro, the world’s first full-service global agency dedicated exclusively to B2B marketing. Headquartered in the UK with offices across Europe, the USA and Asia-Pacific, B2B International provides bespoke market research solutions for […]

Dentsu Aegis Network Manchester boosts insight and consultancy capabilities

Dentsu Aegis Network Manchester boosts insight and consultancy capabilities

The Manchester office of Dentsu Aegis Network is enhancing its insight and strategy credentials with the addition of leading growth specialist, Liz Lavelle. Lavelle, founder of leading Manchester-based growth consultancy PDIQ, will join Dentsu Aegis Network Manchester as Head of PDIQ and Chief Insight Officer at the start of October. In the new role, Lavelle […]

GORE-TEX brand celebrates passion with “Tested For Life” campaign

GORE-TEX brand celebrates passion with “Tested For Life” campaign

W.L.Gore and Associates (Gore), the company that created the category of modern performance apparel with GORE-TEX fabrics, launched a global campaign, “Tested for Life.” The campaign will introduce the new GORE-TEX Infinium products range while also showcasing new seasonal items from their GORE-TEX Guaranteed To Keep You Dry products range. For more than four decades […]

Dentsu Aegis Network reveals leading consumer trends in financial services

Dentsu Aegis Network reveals leading consumer trends in financial services

As new and emerging technology provides a platform for innovation for financial brands, leading advertising and digital communications group Dentsu Aegis Network has produced a report that highlights how consumer behaviour will drive growth across the industry. Dentsu Aegis Network, in collaboration with Canvas8, the leading behavioural insights consultancy, has identified consumer trends that are […]

Dentsu Aegis Network appoints commercial media stalwart as Business Development Director

Dentsu Aegis Network appoints commercial media stalwart as Business Development Director

Dentsu Aegis Network has named Naim Halloum as Business Development Director at its Manchester office to spearhead the agency’s continued growth in the region. Naim brings 20 years of experience to the role working across print, TV and most recently mobile programmatic. He spent the early part of his career working for The Evening Standard […]

Dentsu Aegis Network teams with AutonomyWorks, contracting ad operations work to employees with autism

Dentsu Aegis Network teams with AutonomyWorks, contracting ad operations work to employees with autism

Dentsu Aegis Network, announced a partnership with AutonomyWorks, a company that specializes in mobilizing employees with autism for core ad operations. Because these functions are often tedious and repetitive, they require a higher aptitude for pattern recognition and attention to detail, which are talents associated with many people with autism. As the Dentsu Aegis Network […]

Dentsu Aegis Network Report: US Marketers Take Bigger Risks, Prioritise Innovation

Dentsu Aegis Network Report: US Marketers Take Bigger Risks, Prioritise Innovation

Dentsu Aegis Network published its first annual CMO Survey highlighting the key challenges of 1,000 Chief Marketing Officers across 10 top global markets. The survey dives into a variety of issues facing marketers such as difficulties connecting with consumers, the dynamics of working with agencies, data regulation fears and new barriers for growth. Despite these […]

Dentsu Aegis Network India’s Ashish Bhasin elected President of AAAI

Dentsu Aegis Network India’s Ashish Bhasin elected President of AAAI

Ashish Bhasin, Chairman & CEO South Asia, Dentsu Aegis Network Media India Pvt Ltd has been elected as the President of Advertising Agencies Association of India (AAAI) for the year 2018-2019 at its Annual General Body Meeting held on July 26. Anupriya Acharya, CEO, Publicis Media India, was elected Vice-President of the Association. Other members […]

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