UK ad spend to grow 4.2% in 2018 amid digital transformation, according to Dentsu Aegis Network

UK ad spend to grow 4.2% in 2018 amid digital transformation, according to Dentsu Aegis Network

Leading advertising and digital communications group Dentsu Aegis Network has released its biannual forecasts, pointing to a more positive 2018 for global advertising expenditure than previously expected. Ad-spend growth will rise from 3.3% in 2017 to hit 3.9% in 2018 – higher than the 3.6% forecast in January 2018 and taking total investment to US$613.5bn. […]

Dentsu Aegis Network announces the launch of Merkle MENA

Dentsu Aegis Network announces the launch of Merkle MENA

Dentsu Aegis Network is expanding its operations in the Middle East and North Africa (MENA) with the launch of a new office for Merkle, a leading technology-enabled, data-driven performance marketing agency. In MENA, Merkle will be led by Rudy Banholzer, formerly the managing director of full-service social media agency Your Social prior to its acquisition […]

Time Out partners with the London Eye on event series

Time Out partners with the London Eye on event series

Time Out has curated and created an eight-week event series, taking London’s best experiences from the pages of its website and magazine to the sky. Working closely with The Story Lab and Vizeum, the ‘Time Out’s Eye-Openers’ campaign is built around a series of unique events in the Coca-Cola London Eye capsules this summer. The […]

Victoria Milligan joins Dentsu Aegis Network UK & Ireland as Marketing and Communications Director

Victoria Milligan joins Dentsu Aegis Network UK & Ireland as Marketing and Communications Director

Dentsu Aegis Network has hired Victoria Milligan as Marketing & Communications Director for Media Brands, UK & Ireland. In the new role, Victoria will co-ordinate the marketing and communications of Dentsu Aegis Network media brands, specifically Carat, Vizeum, iProspect, Fetch and Amplifi. She reports into Matthew Platts, the CEO of Media Brands for DAN UK […]

gyro UK Appoints Steve McCarron as New MD for Manchester Office

gyro UK Appoints Steve McCarron as New MD for Manchester Office

gyro UK, Dentsu Aegis Network’s business-to-business marketing agency, has appointed Steve McCarron to lead the charge as Managing Director of its Manchester office. McCarron joins from Cheetham Bell JWT, where he has been Managing Director since November 2014 having been Head of Planning there since 2008. Prior to Cheetham Bell JWT, he was Head of […]

Dentsu Aegis Network Newcastle bolsters leadership team

Dentsu Aegis Network Newcastle bolsters leadership team

Dentsu Aegis Network has bolstered its management team in Newcastle as the business continues to invest in the North East following a period of significant growth. Steve Underwood has been promoted to the role of Managing Partner of Dentsu Aegis Network Newcastle while Ed Ammon takes on the newly created role of Group Business Director. […]

Dentsu Aegis Network Edinburgh boosts strategic offering with investment in industry-leading talent

Dentsu Aegis Network Edinburgh boosts strategic offering with investment in industry-leading talent

Dentsu Aegis Network has recruited two senior team members with market-leading experience to its Edinburgh office following significant new business wins in 2017. International brand strategy specialist Kirstee Macbeth joins Dentsu Aegis Network Edinburgh as a Head of Strategy. Kirstee previously launched a strategic consultancy after setting up the Scottish office of entertainment marketing company […]

New campaign sees David Beckham “Under Attack” from a swarm of mosquitoes

New campaign sees David Beckham “Under Attack” from a swarm of mosquitoes

 A new campaign backed by a coalition of global organisations and celebrities, is calling upon leaders to prioritise the fight against malaria, or risk undoing decades of unprecedented progress. The Beckham-backed campaign, Malaria Must Die, So Millions Can Live, launches with a film made by Ridley Scott Associates (RSA), showing David inside a glass box […]