Surf, a leading fragrance detergent brand in the UK, has announced its latest brand campaign with Love Island’s landslide 2018 winner, Dani Dyer. Supported by a £2m media investment, the campaign which airs on TV and digital from July, will focus on Surf’s liquid and capsules detergent, by driving value in the fragrance detergent category. […]
In order to promote Vanish Crystal White, a Reckitt Benckiser product, BETC/Havas has created a special campaign that undeniably proves the product’s efficacy in making “white even whiter.” To showcase the product, the agency used three characters who are readily recognised for the white of their outfits: a doctor, a chef, and a karate master. […]
Corinthians entered the field with a jersey especially created for the debut of the team in the Brasileirão 2018. As soon as the players’ sweat began to get in contact with the fabric, the name of the laundry powder, Omo Sports, was revealed, confirming its sponsorship to the club in the game against Fluminense, held […]