Communicator appoints Jason Andrews as Creative Partner

Communicator appoints Jason Andrews as Creative Partner

Jason Andrews has been appointed Creative Partner at digital agency Communicator to bolster the senior team in light of the agency’s refreshed THINK HUMAN proposition, recent new business wins and to support the continued growth of the agency. Andrews brings with him over 20 years of varied industry experience, most notably from his time at […]

Jaypore Launches a Digital Campaign to Recognise the Contribution of Female Household Workers

Jaypore Launches a Digital Campaign to Recognise the Contribution of Female Household Workers

Jaypore, India’s craft based designs, has unveiled its #SelfiWithDidi (Selfie with Sister) digital campaign. The campaign aims to recognize and appreciate the versatile and invaluable contribution of the household help in India Puneet Chawla, CEO and co-founder of Jaypore.com, said: “In India, because of the income disparities, household help is often neglected and denied the […]

SwiftReceipt set to make instant rewards a reality for brands and shoppers

SwiftReceipt set to make instant rewards a reality for brands and shoppers

SwiftReceipt, one of the fastest digital receipt validation service in the UK, launches with a promise to revolutionise the service for shoppers and brands alike. Backed by integrated service agency, Granby, bespoke technology validates customer redemptions in less than an hour – and as little as 15 minutes – delivering digital rewards (for example cinema codes) […]

Forcepoint Expands Brand Campaign to Emphasize the Human Side of Cybersecurity

Forcepoint Expands Brand Campaign to Emphasize the Human Side of Cybersecurity

One of the global cybersecurity leader Forcepoint, announced the launch of a new brand campaign that brings to life the company’s innovative market positioning: Protecting the Human Point. The new brand campaign’s central theme of “protecting the human point” reflects the shift in the current security paradigm, which is largely technology-oriented, to focus on people […]

British fashion retailer Joules partners with Yext to strengthen its digital presence

British fashion retailer Joules partners with Yext to strengthen its digital presence

Joules, the premium lifestyle brand that sells clothing, footwear and accessories for women, men and children, as well as an expanding range of homewares, toiletries and eyewear collections, have partnered with Yext, the global digital knowledge management provider, to manage the public facts in public domain about the Joules brand across the digital ecosystem. The Yext Knowledge Engine will […]

SanPellegrino Brings Italian Lifestyle to the UK with Location & Weather Triggered DOOH Campaign

SanPellegrino Brings Italian Lifestyle to the UK with Location & Weather Triggered DOOH Campaign

SanPellegrino have launched a locally targeted, weather-triggered, dynamic out-of-home (OOH) campaign to bring the picture perfect Italian lifestyle to high streets across the country. Deployed by location marketing specialist Posterscope and media agency Zenith, the campaign for SanPellegrino’s sparkling fruit beverages uses real time data feeds to dynamically deliver relevant creative executions based on weather […]

MEC’s Jessica Chapplow on how the London Tech Week continues to inspire and inform

MEC’s Jessica Chapplow on how the London Tech Week continues to inspire and inform

In addition to showcasing some of the city’s best tech talent, 2017’s London Tech Week (LTW) provided an important gauge of the state and direction of tech advancement globally, with a focus on emerging technologies and the digital economy. Over the past 12 months we have seen verticals like 5G, AI, Robotics, augmented reality and […]

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