OMD Managing Partner joins Precise TV saying we’re “naive” to think brand safety can be solved by YouTube alone

OMD Managing Partner joins Precise TV saying we’re “naive” to think brand safety can be solved by YouTube alone

OMD EMEA Managing Partner Joseph Woollen has left the Omnicom agency to become President EMEA at Precise TV, a fast-growing social video advertising company that guarantees brand safe advertising on YouTube powered by their relevant advertising platform on YouTube. In Woollen’s five years at OMD where he reported into EMEA President Nikki Mendonça before she […]

Hospitality leads digital transformation of luxury category, according to Zenith

Hospitality leads digital transformation of luxury category, according to Zenith

Luxury advertising is rapidly shifting towards digital media, led by luxury hospitality brands. 50% of luxury hospitality advertising will be digital this year, up from 47% in 2017, according to Zenith’s Luxury Advertising Expenditure Forecasts 2018, published on May 13. Across all luxury brands, 33% of advertising will be digital this year, up from 30% in […]

RAPP UK creates an integrated push to support Virgin TV’s sponsorship of the BAFTA TV Awards

RAPP UK creates an integrated push to support Virgin TV’s sponsorship of the BAFTA TV Awards

As part of its sponsorship of the British Academy Television Awards in 2018, Virgin TV hosted a world first 360+ LIVE experience taking viewers straight to the glitz and glamour with three discreetly positioned cameras along the red carpet. Inspired by the pivotal role TV viewers have played in the television revolution, Virgin TV and RAPP […]

Investment in redesign rewarded with stellar digital growth for Evening Standard

Investment in redesign rewarded with stellar digital growth for Evening Standard

www.Standard.co.uk, the online site for the Evening Standard, was the strongest performing UK digital news sources in March, growing +12% MoM and +28% YoY, outperforming all major UK digital news sites. In addition, UK traffic to the Standard’s homepage increased 20% MoM in March. The mobile version of the Standard also showed strength in March, […]

Gekko’s new study reveals Brits love smart home tech but are often left baffled by it

Gekko’s new study reveals Brits love smart home tech but are often left baffled by it

The results from a recent study published today by field marketing agency Gekko entitled ‘Smart Home Shopper’ reveals that more than half of Brits have purchased smart technology for their homes – but have little idea how to use it. The study which investigated smart home purchasing behaviour found that 56 percent of adults have […]

Shutterstock Launches Suite of Deep Learning-Powered Search Tools

Shutterstock Launches Suite of Deep Learning-Powered Search Tools

Shutterstock, a leading global technology company offering high-quality assets, tools and services through its creative platform, announced today the launch of Shutterstock Reveal, a new Google Chrome extension, together with the release of its new experimentation site, Shutterstock Showcase, which features two additional new search innovations – Copy Space and Refine. Shutterstock Showcase, previously known as […]

HP partners with Oath and PHD to bring printing to life in first AR mobile campaign in the UK

HP partners with Oath and PHD to bring printing to life in first AR mobile campaign in the UK

Oath announces a new campaign with HP to deliver an Augmented Reality (AR) experience to inspire millennial families to think creatively about printable paper craft, the first in the UK since the company announced the international roll-out of its AR formats at Mobile World Congress. The campaign centres on HP Instant Ink’s Free Printing Plan […]