Isobar has launched #ItsOnYou a digital campaign for . The mainstay is a digital film on running for non-runners. The core objective of the campaign is to expand the brand’s community of runners, especially targeting women non-runners. While most brands strive to garner new audiences through strong communications, which are driven by motivation and persuasion, […]
Pizza Hut has brought on board Ventureland Asia to enhance its performance and online marketing strategy in the Indian market, with a digital first approach. The agency will collaborate with Baaash, the digital communication and content division company of the Creativeland Asia Group. Ventureland Asia, through the application of its capabilities, finance, technology and comprehensive […]
On the heels of becoming the global agency for Nokia’s digital health products, San Francisco-based TBD and Nokia reveal their first integrated brand campaign that showcases the Nokia Body+ smart scale, one of the key products in the ecosystem of Nokia’s connected digital health solutions, as the critical link between the body and mind. […]
iCrossing, a leading global digital marketing agency owned by Hearst, announced the appointment of Jeff Ratner to the position of Chief Media Officer, effective January 2, 2018. In this role, Ratner will be responsible for overseeing iCrossing’s media offering and team across the U.S. He will be based in New York and will report to […]
Throughout 2018, Time Out will deliver a comprehensive pan-European campaign for Marriott Rewards, the global hotel loyalty programme ‘that gives you more’. Multi-channel advertising across print, digital and social as well as a series of branded content aim to inform and inspire people to discover more about the loyalty programme’s new Marriott Rewards Moments platform, […]
January 2018 marked the launch of the Samsung SmartSuit: an innovative ice skating suit with corresponding app. Based on a concept by creative agency Cheil Amsterdam and developed by Samsung Benelux the suit was exclusively designed for Dutch short track speed skaters Sjinkie Knegt and Suzanne Schulting. This technological innovation enables the brand to actively […]
Glassbox announced that it has tripled revenue year-over-year. With new customers spanning across the Financial Services, Telecommunications, Airlines and Travel industries, primarily among Fortune 500 companies, it’s become clear that Glassbox’s global expansion – which started only two years ago – is bearing fruits at a pace exceeding even its own expectations. “Enterprises must provide […]
Fitbit recently launched ‘Fitbit 3D World’, a 20” spot to promote the wearable technology this Christmas. Created by Dublin-based agency Boys and Girls and animation production studio, Cookie Studio, the promo transports viewers to a fitness-filled three-dimensional world of winter sports and activities. In the film, viewers make pitstop visits at an array of festive activities. […]
A new PR and content creation firm called Eleven Hundred Agency has launched on 3rd January 2018. The firm specialises in working with business to business clients in the technology and professional services industries and has been formed by PR industry veterans Claire Ayles and Mike King. Ayles and King each have more than 20 […]
Viacom media network MTV is teasing the launch of a new ‘fitness and wellbeing’ brand platform, dubbed MTV Fit. The entertainment channel is the latest brand to tap into the global social media-driven trend of eating well and exercising. MTV will also be taking advantage of health and fitness’ prominence in new year resolutions, having […]