Limited Space launches UK’s first rotating OOH screen with bespoke Despicable Me 3 content

Limited Space launches UK’s first rotating OOH screen with bespoke Despicable Me 3 content

Limited Space, the shopping centre media owner, will launch the UK’s first in-mall giant rotational digital advertising screen at intu Lakeside with a campaign for the release of Despicable Me 3. The campaign will be the first of its kind, featuring a 30-second animation specially created for the unique screen. The animation will appear as […]

Ebiquity joins Facebook’s Marketing Mix Modelling Program

Ebiquity joins Facebook’s Marketing Mix Modelling Program

Ebiquity, an independent marketing analytics specialists, has joined the Facebook Marketing Mix Modelling (MMM) Program. They will be able to leverage Facebook data on behalf of its clients for measuring the impact of Facebook, Instagram and Audience Network for their MMM engagements. Transparent, accurate and consistent data are the fundamental building blocks of marketing mix […]

Getting a Feel for Haptics Technology with Immersion’s Josh Stivers

Getting a Feel for Haptics Technology with Immersion’s Josh Stivers

Haptics technology has existed for years in various forms, but is quickly gaining ground in the consumer electronics industry. A 2016 market report by Technavio estimates that the haptics technology market in consumer electronics will grow at a CAGR of 21.1% from 2014 through 2019. We caught up with Josh Stivers, Director of Product Management […]

FAST talk with Mindshare’s Norm Johnston and why he is so fascinated by AI

FAST talk with Mindshare’s Norm Johnston and why he is so fascinated by AI

Mindshare, the global media agency of WPP, recently announced that it is placing its FAST (Future Adaptive Specialist Team) integrated performance unit at the heart of its business as part of an ongoing transformation programme evolving the agency into an Adaptive Marketing organisation, to help clients do the same. We had a chance to sit […]

Adyoulike Launches “Native Creative 2.0” In-Feed Ad Formats

Adyoulike Launches “Native Creative 2.0” In-Feed Ad Formats

In-feed native advertising platform Adyoulike announced the launch of its Native Creative 2.0 formats, bringing advertisers and publishers new options for visually-dynamic, interactive ad units that better engage and activate audiences. The new units, which seamlessly integrate in-feed on publisher properties, are available for native mobile and native video advertising as well as for web-based native. […]

‘There is a huge knowledge and opportunity gap around AI,’ says LoopMe’s Stephen Upstone

‘There is a huge knowledge and opportunity gap around AI,’ says LoopMe’s Stephen Upstone

LoopMe is the largest mobile video platform, supporting all video and full-screen formats and reaching over 2 billion devices worldwide. We had a chance to catch up with their CEO, Stephen Upstone during the Cannes Lions Festival, who revealed to us the company’s foray into Artificial Intelligence and discussed the impact the technology will have on the […]

Strellson launches the first online “Like Shop”

Strellson launches the first online “Like Shop”

Strellson, the Switzerland-based international fashion and lifestyle company, has added a “Strellson Like-Shop” to its online presence Structured in a similar way to the normal Strellson online shop, the Like Shop offers 10-15 different products from Strellson’s current Spring/Summer collection. However, what makes it different is that in the Like Shop payment is made in […]

AKQA Announces Future Lions 2017 Winners

AKQA Announces Future Lions 2017 Winners

AKQA announced the winners of Future Lions, the official student awards at the Cannes Lions International Festival of Creativity. Future Lions attracted more than 2,100 students from 64 countries, making it the most successful year to date. The five winning ideas and teams are: Ask the Candidates for CNN Team: Yeon Sang Yoon and Jin Sug […]

180LA Wins Gold and Bronze Cannes Lions for Expedia and VisitBritain’s “Visit Britain” Interactive Film

180LA Wins Gold and Bronze Cannes Lions for Expedia and VisitBritain’s “Visit Britain” Interactive Film

180LA won a Gold Lion in Cyber and a Bronze in Mobile for its interactive mobile film, “Visit Britain” for Expedia and VisitBritain at the 64th Cannes Lions International Festival of Creativity. The agency has been honoured with seven Cannes Lion awards, including one Grand Prix, since the opening of the festival. The interactive film is […]

‘Industry moving from the Connected Age to the Intelligent Age,’ says SapientRazorfish’s Daniel Bonner

‘Industry moving from the Connected Age to the Intelligent Age,’ says SapientRazorfish’s Daniel Bonner

Every year the cream of the Marketing, Advertising and Communications Industry gather in France for the Cannes Lions Festival, and this year was no different. We caught up with one of the Industry’s brightest mind and SapientRazorfish’s Global Chief Creative Officer, Daniel Bonner, who spoke about moving into his new role and how the Marketing Industry […]

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