Spicefire Creates Direct-To-Consumer Brand Happy Go Healthy

Spicefire Creates Direct-To-Consumer Brand Happy Go Healthy

Brand innovation agency Spicefire unveils a brand for the new direct-to-consumer dog health supplement Happy Go Healthy, which helps pets live better, more active lives, now and for years to come. The new supplement, produced by a team of animal nutrition veterans, is an all-in-one solution to support joint, bone, skin and gut health for […]

Cashing in on the cute factor; is a ‘Puggerfly’ a step too far?

Cashing in on the cute factor; is a ‘Puggerfly’ a step too far?

 Brands and marketing execs are coming under fire for using animals in advertising, particularly fashionable flat-faced dogs like Pugs, Frenchies and English Bulldogs. Heinz, Costa, Comic Relief, HSBC and most recently Three UK with their Snapchat ‘Puggerfly’ have attracted criticism for using these breeds in their ad campaigns. Many claim they’re adding to the […]

Five Dogs Star in Saatchi & Saatchi’s New “SUV Family” Campaign for SAIC Volkswagen

Five Dogs Star in Saatchi & Saatchi’s New “SUV Family” Campaign for SAIC Volkswagen

In a new market strategy among German SUV brands, SAIC Volkswagen plans to launch their “SUV Family” concept in 2017 via integrating its core SUV models: Teramont, Tiguan L, and Tiguan SR. Moving forward with the slogan, “An SUV for Everyone,” VW’s “SUV Family” caters to a broad spectrum of consumer demands. Saatchi & Saatchi […]

K9 Friends – Talent For Hire: How an animal shelter became a talent agency

[KGVID width=”600″ height=”338″]http://marcommnews.com/wp-content/uploads/2016/05/TALENT-FOR-HIRE-1080p_0.mp4[/KGVID] Research from the Oxford Humane Society tells us that less than 2 in 10 dogs are adopted from an animal shelter. All over the world, people tend to use breeders or pet stores instead of adopting from animal shelters. This behaviour is compounded by the preconception that shelter dogs are ‘damaged goods’. […]